By Π§Π°Π»Π΄ΠΈΠ½ΠΈ Π ΠΎΠ±Π΅ΡΡ
Π ΠΎΠ±Π΅ΡΡ Π§Π°Π»Π΄ΠΈΠ½ΠΈ, 2020
ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠ΅Π²ΠΎΠ»ΡΡΠΈΠΎΠ½Π½ΡΡ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΡ ΠΏΡΠ΅-ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡ, ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡΡΡ ΠΏΠΎΠ»ΡΡΠ°ΡΡ ΡΠΎΠ³Π»Π°ΡΠΈΠ΅ Π΅ΡΠ΅ Π΄ΠΎ Π½Π°ΡΠ°Π»Π° ΠΏΠ΅ΡΠ΅Π³ΠΎΠ²ΠΎΡΠΎΠ². ΠΡΠΎΡ ΠΏΠΎΠ΄Ρ ΠΎΠ΄ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ ΠΈΠ·Π±Π΅ΠΆΠ°ΡΡ Π²ΠΎΠ·ΡΠ°ΠΆΠ΅Π½ΠΈΠΉ, ΡΠΏΠΎΡΠΎΠ² ΠΈ ΠΎΡΠΊΠ°Π·ΠΎΠ², Π½Π°ΠΏΡΠ°Π²Π»ΡΡ ΡΠ°Π·Π³ΠΎΠ²ΠΎΡ ΠΊ ΠΆΠ΅Π»Π°Π΅ΠΌΠΎΠΌΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ. ΠΠ²ΡΠΎΡ, ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠΉ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³, Π΄Π΅Π»ΠΈΡΡΡ ΡΠ΅ΠΌΡΡ ΠΏΡΠΎΡΡΡΠΌΠΈ ΠΏΡΠΈΠ½ΡΠΈΠΏΠ°ΠΌΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠ°Π±ΠΎΡΠ°ΡΡ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΡΠΈΡΡΠ°ΡΠΈΡΡ , ΠΎΡ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ Π·Π°ΡΠΏΠ»Π°ΡΡ Π΄ΠΎ ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡ Π±Π»ΠΈΠ·ΠΊΠΈΡ .
Robert Cialdini, 2020
This book introduces a revolutionary pre-persuasion method designed to secure agreement before negotiations even begin. This approach helps bypass objections, arguments, and rejections, steering conversations toward the desired outcome. The author, a leading social psychologist, shares seven simple principles proven effective in various scenarios, from salary negotiations to influencing personal relationships.