Smart Menu. Made in St. Petersburg: Building a Timeless Restaurant

Discover the secrets to creating a beautiful, enduring, and family-friendly restaurant with delicious, home-style food in Smart Menu. Made in St. Petersburg. This book delves into the story of FermA, one of St. Petersburg's most beloved restaurants, revealing the principles and strategies behind its remarkable success.

Inside You'll Discover:

• The FermA Story: Learn how restaurateur Igor Prascenko and Chef Zinnyat Akbashev brought their vision to life.
• Timeless Restaurant Design: Explore the elements that create a restaurant that transcends fleeting trends.
• The Philosophy of Natural Food: Understand the importance of using only natural and safe ingredients.
• The Smart Menu Concept: Master a menu strategy that considers ingredient costs, overhead, and the emotional connection to food.
• Exclusive Recipes: Recreate FermA's signature dishes, crafted with a blend of culinary tradition, creative flair, and economic sensibility.

Who Should Read This Book?

Smart Menu. Made in St. Petersburg is an invaluable resource for:

• Restaurant Professionals: Gain practical insights into restaurant management, menu planning, and creating a successful dining experience.
• Aspiring Restaurateurs: Learn the essential steps to opening and operating a thriving restaurant.
• Culinary Enthusiasts: Discover innovative recipes and the philosophy behind natural food cuisine.

Key Benefits:

• Practical Guidance: Learn from the real-world experience of successful restaurant owners.
• Innovative Menu Strategies: Develop a menu that is both profitable and appealing to customers.
• Inspiration and Ideas: Spark your creativity with unique recipes and restaurant design concepts.

Why Choose This Book?

Smart Menu. Made in St. Petersburg offers a unique blend of practical advice, culinary inspiration, and a compelling story. It's more than just a cookbook; it's a guide to building a restaurant that is both successful and meaningful. Whether you're a seasoned professional or just starting out, this book will provide you with the tools and knowledge you need to create a truly exceptional dining experience. Order your copy today and start building your dream restaurant!