By Weidemann J
Weidemann J, 2022
Π ΡΡΠΎΠΌ ΡΠ±ΠΈΠ»Π΅ΠΉΠ½ΠΎΠΌ ΠΈΠ·Π΄Π°Π½ΠΈΠΈ ΠΠ΅Π½Ρ ΠΡΠ»Π»Π΅Ρ ΠΏΡΠΎΡΠ»Π΅ΠΆΠΈΠ²Π°Π΅Ρ 130-Π»Π΅ΡΠ½ΡΡ ΠΈΡΡΠΎΡΠΈΡ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΠ·Π°ΠΉΠ½Π°, ΠΎΡΠΌΠ΅ΡΠ°Ρ ΠΊΠ»ΡΡΠ΅Π²ΡΡ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅ΡΠΎΠ² ΠΈ ΡΡΠ°ΠΏΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ Ρ ΠΊΠΎΠ½ΡΠ° 19-Π³ΠΎ Π²Π΅ΠΊΠ° Π΄ΠΎ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π±ΡΠΌΠ° ΠΏΠΎΡΠ»Π΅ ΠΡΠΎΡΠΎΠΉ ΠΌΠΈΡΠΎΠ²ΠΎΠΉ Π²ΠΎΠΉΠ½Ρ ΠΈ Π΄ΠΎ Π½Π°ΡΠΈΡ Π΄Π½Π΅ΠΉ. ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΡΠΎΠ±ΠΎΠΉ Ρ ΡΠΎΠ½ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅, Π³Π΄Π΅ ΠΊΠ°ΠΆΠ΄ΡΠΉ Π³ΠΎΠ΄ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΎΡΠ΄Π΅Π»ΡΠ½ΠΎ, Π΄ΠΎΠΏΠΎΠ»Π½Π΅Π½Π½ΠΎΠ΅ ΠΏΠΎΠ΄ΡΠΎΠ±Π½ΡΠΌΠΈ ΠΎΠ±Π·ΠΎΡΠ°ΠΌΠΈ ΡΠΎΡΠ΅Π½ Π·Π½Π°ΠΊΠΎΠ²ΡΡ ΠΏΡΠΎΠ΅ΠΊΡΠΎΠ² ΠΈ ΠΏΡΠΎΡΠΈΠ»ΡΠΌΠΈ Π»ΠΈΠ΄Π΅ΡΠΎΠ² ΠΎΡΡΠ°ΡΠ»ΠΈ. ΠΠΈΠ·ΡΠ°Π»ΡΠ½ΡΠ΅ ΡΠ°ΠΉΠΌΠ»Π°ΠΉΠ½Ρ ΠΊΠ°ΠΆΠ΄ΠΎΠ³ΠΎ Π΄Π΅ΡΡΡΠΈΠ»Π΅ΡΠΈΡ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ ΡΠ²ΠΈΠ΄Π΅ΡΡ ΡΠ²ΠΎΠ»ΡΡΠΈΡ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΠ·Π°ΠΉΠ½Π° Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ Π²ΡΠ΅ΠΌΠ΅Π½ΠΈ.
ΠΠ·Π΄Π°Π½ΠΈΠ΅ ΠΎΡ Π²Π°ΡΡΠ²Π°Π΅Ρ ΡΠΈΡΠΎΠΊΠΈΠΉ ΡΠΏΠ΅ΠΊΡΡ ΡΠ΅ΠΌ, Π²ΠΊΠ»ΡΡΠ°Ρ ΡΠΈΠΏΠΎΠ³ΡΠ°ΡΠΈΠΊΡ, ΠΏΠ»Π°ΠΊΠ°ΡΡ, ΡΠΈΡΠΌΠ΅Π½Π½ΡΠΉ ΡΡΠΈΠ»Ρ, ΡΠΏΠ°ΠΊΠΎΠ²ΠΊΡ ΠΈ Π²Π΅Π±-Π΄ΠΈΠ·Π°ΠΉΠ½. ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ ΠΊΠ°ΠΊ ΠΎΡΠ΄Π΅Π»ΡΠ½ΡΠ΅ ΡΠ°Π±ΠΎΡΡ, ΡΠ°ΠΊ ΠΈ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΠ΅ ΡΠ΅Π½Π΄Π΅Π½ΡΠΈΠΈ, ΠΎΠΊΠ°Π·Π°Π²ΡΠΈΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅ Π½Π° Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ ΠΊΡΠ»ΡΡΡΡΡ. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π²Π»ΠΈΡΠ½ΠΈΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ ΠΈ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΡΡ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ Π½Π° ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΠ·Π°ΠΉΠ½Π°.
Weidemann J, 2022
This 40th-anniversary edition, Jens Muller traces 130 years of graphic design history, spotlighting key designers and developments from the late 19th century through the post-World War II economic boom to the present day. The book combines year-by-year spreads with in-depth features on hundreds of landmark projects and profiles of industry leaders. Visual timelines for each decade illustrate the evolution of graphic design within its historical context.
The volume explores diverse themes, including typography, posters, branding, packaging, and web design. It analyzes individual works and overarching trends that have shaped visual culture. Special attention is given to the impact of technology and socio-cultural shifts on the evolution of graphic design. This comprehensive overview provides valuable insights into the forces that have shaped the field.