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This collection features 732 American trademarks and symbols, offering a broad representation of past and present design trends. The marks are organized into categories such as entertainment, education, real estate, insurance, food and beverage, retail, transportation, utilities, and heavy industry. Examples are drawn from both local and internationally recognized brands.
Presented in black-and-white, these designs appear in their standard forms across various applications, including signs, letterheads, book bindings, T-shirts, packaging, and advertisements. For some contemporary trademarks, earlier versions are also shown, illustrating their historical development and design lineage.
Captions provide the trademark name and year of design, with designer information included when available. The introduction traces the evolution of American trademarks, from early simple designs to corporate symbols. Notes preceding each section detail the specific uses and requirements for different types of marks.