The Battle for the Guest. Version 2.0: Strategy and Tactics of Restaurant Marketing

In the increasingly competitive restaurant industry, success and even survival demand true artistry from professionals. "The Battle for the Guest" by restaurant marketing expert Irina Avrutskaya, is a comprehensive and practical guide to action, offering a roadmap to thrive in today's challenging market.

Unlock the Secrets to Restaurant Marketing Success

This book distills thirteen years of professional experience, drawing on the author's work with major international brands like TGI Fridays, Costa Coffee, and Papa John's, as well as consulting experience with dozens of companies across 46 cities in Russia and the CIS. It's a treasure trove of insights and actionable strategies.

What You'll Discover Inside:

• Strategic Marketing Framework: Learn how to develop a winning marketing strategy tailored to your restaurant's unique needs and target audience.
• Menu Optimization: Master the art of menu engineering to maximize profitability and customer satisfaction.
• Loyalty Program Design: Create effective loyalty programs that keep guests coming back for more.
• Reputation Management: Learn how to effectively manage online reviews and build a positive brand reputation.
• Brand Building: Discover the secrets to building a strong and recognizable restaurant brand.

Who Should Read This Book?

This book is ideal for:

• Restaurant owners and managers
• Marketing professionals in the hospitality industry
• Aspiring restaurateurs
• Anyone looking to improve their restaurant's marketing performance

Why Choose "The Battle for the Guest"?

This isn't just another theoretical textbook. "The Battle for the Guest" offers practical, real-world advice that you can implement immediately to improve your restaurant's performance. It's a step-by-step guide to building your brand, increasing awareness, and fostering guest loyalty. Think of it as your business plan in book form, providing the tools and strategies you need to win the battle for the guest and achieve lasting success in the restaurant industry.