By ΠΠΎΠ»ΡΠΈΠ½Π³ Π€.
ΠΠΎΠ»ΡΠΈΠ½Π³ Π€., 2021, Π‘Π΅ΡΠΈΡ: Π£ΡΠΎΠΊΠΈ ΠΈΠ· ΠΆΠΈΠ·Π½ΠΈ
Π€ΠΈΠ» ΠΠ°ΠΉΡ, ΠΎΠ΄ΠΈΠ½ ΠΈΠ· ΠΎΡΠ½ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ Nike, ΠΏΡΠ΅Π²ΡΠ°ΡΠΈΠ» ΡΠ²ΠΎΡ ΡΡΡΠ°ΡΡΡ ΠΊ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈΠ΄Π΅Π°Π»ΡΠ½ΠΎΠΉ ΡΠΏΠΎΡΡΠΈΠ²Π½ΠΎΠΉ ΠΎΠ±ΡΠ²ΠΈ Π² Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΠΉ ΡΠ΅Π½ΠΎΠΌΠ΅Π½. ΠΠ³ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠΉ ΠΏΠΎΠ΄Ρ ΠΎΠ΄, Π²ΠΊΠ»ΡΡΠ°Π²ΡΠΈΠΉ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ΅ΡΡΠ²ΠΎ Ρ ΠΈΠ·Π²Π΅ΡΡΠ½ΡΠΌΠΈ ΡΠΏΠΎΡΡΡΠΌΠ΅Π½Π°ΠΌΠΈ, ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΠΎΠ²Π°Π» ΡΠΎΠΌΡ, ΡΡΠΎ ΠΊΡΠΎΡΡΠΎΠ²ΠΊΠΈ ΡΡΠ°Π»ΠΈ ΡΠ°ΠΌΠΎΠΉ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΠΎΠΉ ΠΎΠ±ΡΠ²ΡΡ Π² ΠΌΠΈΡΠ΅. ΠΠ°ΡΠ°Π² Ρ ΠΏΡΠΎΠ΄Π°ΠΆ ΠΈΠ· Π±Π°Π³Π°ΠΆΠ½ΠΈΠΊΠ° Π°Π²ΡΠΎΠΌΠΎΠ±ΠΈΠ»Ρ, ΠΠ°ΠΉΡ ΠΏΠΎΡΡΡΠΎΠΈΠ» ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ, ΡΡΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΡ ΡΠ΅Π³ΠΎΠ΄Π½Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ ΡΠΎΡΠ½ΡΠΌΠΈ ΠΌΠΈΠ»Π»ΠΈΠΎΠ½ΠΎΠ² Π»ΡΠ΄Π΅ΠΉ Π΅ΠΆΠ΅Π΄Π½Π΅Π²Π½ΠΎ.
Nike ΠΏΠΎΠ΄ Π΅Π³ΠΎ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ Π²Π΄ΠΎΡ Π½ΠΎΠ²ΠΈΠ»Π° ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΡ Π½Π° Π°ΠΊΡΠΈΠ²Π½ΡΠΉ ΠΎΠ±ΡΠ°Π· ΠΆΠΈΠ·Π½ΠΈ, Π»ΡΠ±ΠΎΠ²Ρ ΠΊ ΠΊΠΎΠΌΡΠΎΡΡΠ½ΠΎΠΉ ΠΎΠ΄Π΅ΠΆΠ΄Π΅ ΠΈ ΡΠ²ΠΎΠ±ΠΎΠ΄Ρ ΡΠ°ΠΌΠΎΠ²ΡΡΠ°ΠΆΠ΅Π½ΠΈΡ, Π΄Π΅ΠΌΠΎΠ½ΡΡΡΠΈΡΡΡ ΡΠΈΠ»Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΡΠ²Π° ΠΈ Π²ΠΈΠ΄Π΅Π½ΠΈΡ.
Kolting F., 2021, Series: Lessons for Life
Phil Knight, co-founder of Nike, transformed his passion for creating the perfect pair of shoes into a global phenomenon. His marketing acumen, notably by outfitting famous athletes, played a significant role in making sneakers the world's most popular footwear. From humble beginnings selling shoes out of his car trunk, Knight built a company whose products are now worn by hundreds of millions daily.
Under his leadership, Nike has inspired generations towards a healthy lifestyle, appreciation for comfortable apparel, and freedom of self-expression, showcasing the power of entrepreneurship and vision.