By Π©Π΅ΡΠ±Π°ΠΊΠΎΠ² ΠΠΎΡΠΈΡ
ΠΠΎΡΠΈΡ Π©Π΅ΡΠ±Π°ΠΊΠΎΠ², 2022
Π 90-Π΅ Π³ΠΎΠ΄Ρ Π² Π ΠΎΡΡΠΈΠΈ ΠΏΡΠΎΠΈΡΡ ΠΎΠ΄ΠΈΠ»ΠΈ ΠΌΠ°ΡΡΡΠ°Π±Π½ΡΠ΅ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ, Π²ΠΊΠ»ΡΡΠ°Ρ Π·Π°ΡΠΎΠΆΠ΄Π΅Π½ΠΈΠ΅ Π½ΠΎΠ²ΡΡ ΠΎΡΡΠ°ΡΠ»Π΅ΠΉ, ΡΠ°ΠΊΠΈΡ ΠΊΠ°ΠΊ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΡΠ΅ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ. ΠΠΎΡΠΈΡ Π©Π΅ΡΠ±Π°ΠΊΠΎΠ², ΡΡΠΎΡΠ²ΡΠΈΠΉ Ρ ΠΈΡΡΠΎΠΊΠΎΠ² ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠ³ΠΎ ΠΠ’-ΡΡΠ½ΠΊΠ° ΠΈ ΡΠ²Π»ΡΡΡΠΈΠΉΡΡ Π²Π΅Π΄ΡΡΠΈΠΌ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠΎΠΌ Π² ΡΡΠΎΠΉ ΠΎΠ±Π»Π°ΡΡΠΈ, Π΄Π΅Π»ΠΈΡΡΡ ΡΠ²ΠΎΠΈΠΌ ΠΎΠΏΡΡΠΎΠΌ. Π Π°Π±ΠΎΡΠ°Ρ Π² ΠΎΡΠ΅ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΡ ΠΈ ΠΌΠ΅ΠΆΠ΄ΡΠ½Π°ΡΠΎΠ΄Π½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΡ , ΠΎΠ½ Π°Π΄Π°ΠΏΡΠΈΡΠΎΠ²Π°Π» Π·Π°ΠΏΠ°Π΄Π½ΡΠ΅ ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠ°ΠΊΡΠΈΠΊΠΈ ΠΊ ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΠΌ ΡΠ΅Π°Π»ΠΈΡΠΌ ΠΈ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π» ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ. ΠΠ³ΠΎ ΡΠ΅ΡΠ΅Π½ΠΈΡ ΠΏΠΎΠΌΠΎΠ³Π»ΠΈ ΠΠ’-ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΠΌ ΠΏΠ΅ΡΠ΅ΠΆΠΈΡΡ Π½Π΅ΡΡΠ°Π±ΠΈΠ»ΡΠ½ΡΠ΅ Π²ΡΠ΅ΠΌΠ΅Π½Π° ΠΈ Π·Π°Π½ΡΡΡ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΡ Π΄ΠΎΠ»Ρ ΡΡΠ½ΠΊΠ°.
Boris Shcherbakov, 2022
The 1990s in Russia saw profound transformations, including the emergence of new sectors like information technology. Boris Shcherbakov, a pioneer and leading specialist in the Russian IT market, recounts this period. Having worked with both domestic and international firms, he adapted Western management practices to Russian conditions and developed unique strategies. His decisions enabled IT companies under his leadership to navigate turbulent times and secure substantial market share.