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By ΠΡΠ°Π½Ρ Π ΠΎΠ±Π΅ΡΡ
Π ΠΎΠ±Π΅ΡΡ ΠΡΠ°Π½Ρ, 2024
ΠΡΠΎ ΠΎΠ±Π½ΠΎΠ²Π»Π΅Π½Π½ΠΎΠ΅ ΠΈΠ·Π΄Π°Π½ΠΈΠ΅ ΠΎΠ΄Π½ΠΎΠ³ΠΎ ΠΈΠ· Π²Π΅Π΄ΡΡΠΈΡ ΠΌΠΈΡΠΎΠ²ΡΡ ΡΡΡΠ΄ΠΎΠ² ΠΏΠΎ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠΌΡ Π°Π½Π°Π»ΠΈΠ·Ρ. Π ΠΎΠ±Π΅ΡΡ ΠΡΠ°Π½Ρ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΠΈ, ΠΎΡΠ½ΠΎΠ²Ρ ΠΈ ΠΌΠ΅ΡΠΎΠ΄Ρ Π΄Π»Ρ ΠΏΡΠΈΠ½ΡΡΠΈΡ Π±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠ΅ΡΠ΅Π½ΠΈΠΉ. ΠΠ½ΠΈΠ³Π° Π³Π»ΡΠ±ΠΎΠΊΠΎ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΠ΅Ρ ΠΏΡΠΈΡΠΎΠ΄Ρ ΠΈ ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΈ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π°, ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅Ρ Π±ΠΈΠ·Π½Π΅Ρ-ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΡΡΠ΅ΡΠ°Ρ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»Π΅Π½ΠΎ ΡΠΎΠ»ΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ° Π² ΠΏΠΎΡΡΠΏΠ°Π½Π΄Π΅ΠΌΠΈΠΉΠ½ΠΎΠΌ ΠΌΠΈΡΠ΅, Π²ΠΊΠ»ΡΡΠ°Ρ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΡΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ, ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΈ ΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π΄Π»Ρ ΡΠΈΡΡΠΎΠ²ΡΡ ΡΡΠ½ΠΊΠΎΠ².
Robert Grant, 2024
This updated edition of a leading global work on strategic analysis introduces concepts, foundations, and methods for making more effective strategic decisions. Robert Grant explores corporate strategy, the nature and sources of competitive advantage, and business strategies across different operational areas. The eleventh edition specifically addresses the role of strategic management in a world reshaped by the Covid-19 pandemic, discussing corporate social responsibility, social and managerial innovation, integrated business models, digital market strategies, and environmental and ethical considerations.