By Π’ΠΎΠΌΠ°ΡΡΠ΅Π½ Π.
ΠΠ½ΠΈΠ³Π° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΏΡΠΎΡΠ΅ΡΡΡ ΡΠΈΡΠ΅ΠΉΠ»ΠΈΠ·Π°ΡΠΈΠΈ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΎΡ Π²Π°ΡΡΠ²Π°Π΅Ρ ΡΡΠ°Π½ΡΡΠΎΡΠΌΠ°ΡΠΈΡ ΡΠΎΠ·Π½ΠΈΡΠ½ΠΎΠΉ ΡΠΎΡΠ³ΠΎΠ²Π»ΠΈ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ ΠΌΠ΅Π½ΡΡΡΠ΅Π³ΠΎΡΡ ΡΡΠ½ΠΊΠ°. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ Π°ΡΠΏΠ΅ΠΊΡΡ Π°Π΄Π°ΠΏΡΠ°ΡΠΈΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΊ Π½ΠΎΠ²ΡΠΌ ΡΡΠ»ΠΎΠ²ΠΈΡΠΌ, Π²ΠΊΠ»ΡΡΠ°Ρ ΡΠΈΡΡΠΎΠ²ΠΈΠ·Π°ΡΠΈΡ, ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΠΈ ΠΈΠ½ΡΠ΅Π³ΡΠ°ΡΠΈΡ ΠΎΠ½Π»Π°ΠΉΠ½- ΠΈ ΠΎΡΠ»Π°ΠΉΠ½-ΠΊΠ°Π½Π°Π»ΠΎΠ². ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΠΌ ΡΠΎΡ ΡΠ°Π½ΡΡΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΡ ΠΈ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΡΡ.
This book explores the process of retailization, encompassing the transformation of retail in a dynamic market. It examines key aspects of business adaptation to new conditions, including digitalization, evolving consumer behavior, and the integration of online and offline channels. Strategies for companies to maintain competitiveness and foster growth are analyzed.