By ΠΠΆΠ΅ΡΡ ΠΠΌΠΌΠ΅Π»ΡΡ, ΠΠΌΠΈ Π£ΠΎΠ»Π»Π΅Ρ
ΠΠΆΠ΅ΡΡ ΠΠΌΠΌΠ΅Π»ΡΡ, ΡΠΌΠ΅Π½ΠΈΠ²ΡΠΈΠΉ ΠΠΆΠ΅ΠΊΠ° Π£ΡΠ»ΡΠ° Π½Π° ΠΏΠΎΡΡΡ Π³Π»Π°Π²Ρ General Electric Π·Π° ΡΠ΅ΡΡΡΠ΅ Π΄Π½Ρ Π΄ΠΎ ΡΠ΅ΡΠ°ΠΊΡΠΎΠ² 11 ΡΠ΅Π½ΡΡΠ±ΡΡ, ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΎ ΡΠ΅ΡΠ΅Π΄Π΅ Π±Π΅ΡΠΏΡΠ΅ΡΠ΅Π΄Π΅Π½ΡΠ½ΡΡ ΠΊΡΠΈΠ·ΠΈΡΠΎΠ² ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ β ΠΎΡ ΡΠ°Π·ΡΡΡΠ΅Π½ΠΈΡ Π·Π΄Π°Π½ΠΈΠΉ GE Π² ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΠ΅ Π°ΡΠ°ΠΊ 2001 Π³ΠΎΠ΄Π° Π΄ΠΎ ΠΌΠΈΡΠΎΠ²ΠΎΠ³ΠΎ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠ³ΠΎ ΠΊΡΠΈΠ·ΠΈΡΠ° 2008 Π³ΠΎΠ΄Π° ΠΈ Π°Π²Π°ΡΠΈΠΈ Π½Π° Π°ΡΠΎΠΌΠ½ΠΎΠΉ ΡΡΠ°Π½ΡΠΈΠΈ Β«Π€ΡΠΊΡΡΠΈΠΌΠ°β1Β» Π² 2011 Π³ΠΎΠ΄Ρ, Π³Π΄Π΅ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π»ΠΈΡΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ GE. ΠΠ½ΠΈΠ³Π° ΠΎΠΏΠΈΡΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ Π΄ΠΎΠ»ΠΆΠ½ΠΎ Π±ΡΠ»ΠΎ ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡ Π±ΡΡΡΡΡΠ΅ ΠΈ ΡΠΎΡΠ½ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΡΡΠΎΠ±Ρ ΠΈΠ·Π±Π΅ΠΆΠ°ΡΡ ΡΠ΅ΠΏΡΡΠ°ΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΠΈ ΡΠΈΠ½Π°Π½ΡΠΎΠ²ΠΎΠ³ΠΎ ΠΊΡΠ°Ρ Π°. ΠΠΌΠΌΠ΅Π»ΡΡ ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊΠΈΠ΅ Π»ΠΈΡΠ½ΡΠ΅ ΠΊΠ°ΡΠ΅ΡΡΠ²Π° Π΄Π΅Π»Π°ΡΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° Π»ΠΈΠ΄Π΅ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΠΎ ΡΠ΅Π°Π³ΠΈΡΠΎΠ²Π°ΡΡ Π½Π° ΡΠ΄Π°ΡΡ ΡΡΠ΄ΡΠ±Ρ, ΡΠ°Π±ΠΎΡΠ°ΡΡ Ρ ΠΊΡΠΈΡΠΈΠΊΠΎΠΉ, Π½Π°Ρ ΠΎΠ΄ΠΈΡΡ ΠΈ ΡΡΡΡΠ°Π½ΡΡΡ ΡΠ»Π°Π±ΡΠ΅ ΠΌΠ΅ΡΡΠ° Π² ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΡΡΠΎΠΈΡΡ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ Ρ ΠΏΠΎΠ΄ΡΠΈΠ½ΡΠ½Π½ΡΠΌΠΈ. Π’Π΅ΠΊΡΡ ΠΏΡΠ΅Π΄Π½Π°Π·Π½Π°ΡΠ΅Π½ Π΄Π»Ρ Π΄Π΅ΠΉΡΡΠ²ΡΡΡΠΈΡ ΠΈ Π±ΡΠ΄ΡΡΠΈΡ ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅ΡΠΎΠ², ΡΠΎΡΠ΅ΡΠ°Ρ ΠΎΡΠΊΡΠΎΠ²Π΅Π½Π½ΡΠΉ ΡΠ°ΡΡΠΊΠ°Π· Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠΌΠΈ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΡΠΌΠΈ ΠΏΠΎ Π»ΠΈΠ΄Π΅ΡΡΡΠ²Ρ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ Π½Π΅ΡΡΠ°Π±ΠΈΠ»ΡΠ½ΠΎΡΡΠΈ.
Jeff Immelt, who succeeded Jack Welch as CEO of General Electric just four days before the September 11 attacks, recounts how the company faced a series of unprecedented crisesβincluding the 2008 global financial collapse and the 2011 Fukushima nuclear accident, both involving GEβengineered technology. The book details the rapid, highβstakes decisions required to prevent reputational and financial ruin, and it examines the personal qualities that define effective leadership. Immelt explains how to respond to setbacks, work constructively with criticism, identify and fix organizational weaknesses, and maintain strong relationships with employees. Written for current and aspiring managers, the narrative blends candid storytelling with actionable leadership principles for navigating volatile business environments.