By ΠΠ½Ρ ΠΎΠ»ΡΡ Π‘.
ΠΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΡ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³Π° ΠΊΠ°ΠΊ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠ»Π΅ΠΌΠ΅Π½ΡΠ° Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΡ ΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΠΊΠΈ. ΠΠ½Π° Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΠ΅Ρ, ΠΊΠ°ΠΊ Π±ΡΠ΅Π½Π΄Ρ ΡΠΎΡΠΌΠΈΡΡΡΡ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΡ, Π²Π»ΠΈΡΡΡ Π½Π° ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»ΡΡΠΊΠΎΠ΅ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΈ ΡΡΠ°Π½ΠΎΠ²ΡΡΡΡ Π½Π΅ΠΎΡΡΠ΅ΠΌΠ»Π΅ΠΌΠΎΠΉ ΡΠ°ΡΡΡΡ ΠΏΠΎΠ²ΡΠ΅Π΄Π½Π΅Π²Π½ΠΎΠΉ ΠΆΠΈΠ·Π½ΠΈ. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΊΠΎΡΠ½ΠΈ Π°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠΊΠΎΠ³ΠΎ Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³Π° ΠΈ Π΅Π³ΠΎ ΡΠ²ΠΎΠ»ΡΡΠΈΡ Π² ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΌ ΠΌΠΈΡΠ΅. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ ΡΠΎΠΌΡ, ΠΊΠ°ΠΊ Π±ΡΠ΅Π½Π΄Ρ ΠΎΡΡΠ°ΠΆΠ°ΡΡ ΠΈ ΡΠΎΡΠΌΠΈΡΡΡΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅Π½Π½ΠΎΡΡΠΈ.
This book delves into the concept of branding as a fundamental element of American culture and economy. It analyzes how brands shape identity, influence consumer behavior, and become an integral part of daily life. The historical roots of American branding and its evolution in the modern world are examined. Special attention is given to how brands reflect and shape social values.