By ΠΠ°ΡΠ»ΠΎΡ ΠΠΆΠ°Π½Π΅Π»Π» , β¦
ΠΠ°ΡΠ»ΠΎΡ ΠΠΆΠ°Π½Π΅Π»Π», ΠΠ΅Π»Π»Π΅Ρ ΠΠ»Π°ΡΡ2015 Π‘Π΅ΡΠΈΡ Β«ΠΠΈΠ±Π»ΠΈΠΎΡΠ΅ΠΊΠ° Π‘Π±Π΅ΡΠ±Π°Π½ΠΊΠ°Β»
ΠΠΆΠ°Π½Π΅Π»Π» ΠΠ°ΡΠ»ΠΎΡ ΠΈ ΠΠ»Π°ΡΡ ΠΠ΅Π»Π»Π΅Ρ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡ ΠΆΠ°Π»ΠΎΠ±Ρ ΠΊΠ°ΠΊ ΡΠ΅Π½Π½ΡΠΉ ΡΠ΅ΡΡΡΡ Π΄Π»Ρ ΡΠ»ΡΡΡΠ΅Π½ΠΈΡ ΠΊΠ°ΡΠ΅ΡΡΠ²Π° ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ, ΡΠ΅ΡΠ²ΠΈΡΠ° ΠΈ ΠΎΠΏΡΠΈΠΌΠΈΠ·Π°ΡΠΈΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ°. Π ΠΊΠ½ΠΈΠ³Π΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π° Π²ΠΎΡΡΠΌΠΈΡΠ°Π³ΠΎΠ²Π°Ρ ΡΠΎΡΠΌΡΠ»Π° Β«ΠΆΠ°Π»ΠΎΠ±Π° = ΠΏΠΎΠ΄Π°ΡΠΎΠΊΒ», Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠΎΠ²Π΅ΡΡ ΠΏΠΎ ΡΠ»ΡΡΡΠ΅Π½ΠΈΡ ΠΊΠ»ΠΈΠΌΠ°ΡΠ° Π²Π½ΡΡΡΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π΄Π»Ρ ΡΠ½ΠΈΠΆΠ΅Π½ΠΈΡ ΡΠ΅ΠΊΡΡΠ΅ΡΡΠΈ ΠΊΠ°Π΄ΡΠΎΠ². Π Π°ΡΡΠΌΠΎΡΡΠ΅Π½Ρ ΠΏΡΠΈΠΌΠ΅ΡΡ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ Π²ΠΎΠ·Π²ΡΠ°ΡΠ΅Π½ΠΈΡ Π΄ΠΎΠ²Π΅ΡΠΈΡ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ² ΠΈ ΠΏΠΎΡΠ΅ΡΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΈΠ·-Π·Π° Π½Π΅Π³Π°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ ΠΊ ΠΆΠ°Π»ΠΎΠ±Π°ΠΌ.
ΠΠ°ΡΠ»ΠΎΡ ΠΠΆΠ°Π½Π΅Π»Π», ΠΠ΅Π»Π»Π΅Ρ ΠΠ»Π°ΡΡ2015 Series: Β«ΠΠΈΠ±Π»ΠΈΠΎΡΠ΅ΠΊΠ° Π‘Π±Π΅ΡΠ±Π°Π½ΠΊΠ°Β»
Janelle Barlow and Klaus MΓΆller present complaints as a valuable resource for improving product quality, service, and business optimization. The book introduces an eight-step formula "complaint = gift," as well as tips for improving the climate within the company to reduce staff turnover. Examples of successful restoration of customer trust and business losses due to a negative attitude to complaints are considered.