You Are Here 2: A New Approach to Signage and Wayfinding

You Are Here 2: A New Approach to Signage and Wayfinding

Overview

Striking a balance between effective and visually appealing signage is essential. Wayfinding systems must reduce confusion and stress in complex environments, while also serving as a key element of visual identity, allowing brands to express personality. This book presents a curated selection of contemporary signage and wayfinding projects from around the globe. These designs demonstrate creative thinking and empathy, merging form and function to guide people or spark curiosity.

Who it's for

• Designers working on signage and wayfinding projects.
• Professionals seeking to enhance user experience in public and private spaces.
• Individuals interested in the intersection of design, architecture, and user navigation.

Key features

• Language: English
• Pages: 256
• Binding: Paperback
• ISBN: 9789887462958
• Publisher: Thames & Hudson
• Year: 2022