You Are a Brand!: How Smart People Brand Themselves for Business Success

Catherine Kaputa, 2012

Overview

This book explores the journeys of self-branding undertaken by astute professionals and emerging entrepreneurs. Catherine Kaputa provides guidance to help individuals take control of their careers by developing and promoting their unique personal brand. It focuses on transforming individual identity into a strategic asset for professional advancement.

Who it's for

• Professionals seeking career advancement.
• Budding entrepreneurs developing their business identity.
• Individuals interested in personal branding strategies.

Key features

• Language: English
• Binding: Paperback
• Publisher: Little, Brown
• ISBN: 9781857885804
• Year: 2012