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By Π€ΠΈΠ» ΠΠ°ΡΠ΄Π΅Π½
Π€ΠΈΠ» ΠΠ°ΡΠ΄Π΅Π½2024 ΠΠ»Π°Π²Π½ΡΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅
Π€ΠΈΠ» ΠΠ°ΡΠ΄Π΅Π½, ΠΈΠ·Π²Π΅ΡΡΠ½ΡΠΉ ΠΌΠ°ΡΠΊΠ΅ΡΠΎΠ»ΠΎΠ³ Ρ 25-Π»Π΅ΡΠ½ΠΈΠΌ ΠΎΠΏΡΡΠΎΠΌ, ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ Π½ΠΎΠ²ΡΠΉ Π²Π·Π³Π»ΡΠ΄ Π½Π° ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»Π΅ΠΉ. ΠΠ½ΠΈΠ³Π° ΠΎΡΠ½ΠΎΠ²Π°Π½Π° Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡΡ ΠΠ°Π½ΠΈΡΠ»Ρ ΠΠ°Π½Π΅ΠΌΠ°Π½Π° ΠΈ Π²ΠΊΠ»ΡΡΠ°Π΅Ρ ΠΊΠ΅ΠΉΡΡ ΠΈΠ·Π²Π΅ΡΡΠ½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ ΠΈ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ. "ΠΠ·Π»ΠΎΠΌ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π°" ΠΏΠΎΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΡΠ²ΡΠ·Ρ ΠΌΠ΅ΠΆΠ΄Ρ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΠ΅ΠΉ Π²ΡΠ±ΠΎΡΠ° ΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠΌ, ΠΎΠ±ΡΡΡΠ½ΡΡ, ΠΏΠΎΡΠ΅ΠΌΡ Π»ΡΠ΄ΠΈ ΠΏΠΎΠΊΡΠΏΠ°ΡΡ.
Phil Barden2024 Main Marketing Books
Phil Barden, a renowned marketer with 25 years of experience, offers a fresh perspective on consumer behavior. Based on the research of Daniel Kahneman, the book includes case studies of well-known companies and practical tools. "Marketing Hacking" demonstrates the connection between the psychology of choice and marketing, explaining why people buy.