By Π€ΠΈΠ» ΠΠ°ΡΠ΄Π΅Π½
Discover the updated edition of the cult classic that delves into the science behind our purchasing decisions. Phil Barden, a renowned marketer with over 25 years of experience in leadership roles at Unilever, Diageo, T-Mobile, and other major corporations, has immersed himself in the science of decision-making. He is now a leading expert, uniquely positioned with deep knowledge of behavioral psychology and extensive practical experience, making him a highly sought-after consultant.
It's time to update outdated notions about consumer behavior! A scientific approach enriches any field, especially marketing, where science becomes a practical market tool. In "Hacking Marketing," Phil Barden shares his insights into the connection between the psychology of choice and marketing, explaining why people buy what they buy.
This book is grounded in research on the workings of the brain by social psychologist Daniel Kahneman, whose contributions to science have been recognized with the Nobel Prize. Barden translates complex scientific concepts into actionable marketing strategies.
This book is perfect for:
This book is your reliable guide to successful marketing strategies. You'll learn how to make people want to buy your product or service by understanding the science behind their choices. Gain a competitive edge by leveraging the power of behavioral psychology and transform your marketing approach today!