Hacking Marketing: The Science of Why We Buy

Discover the updated edition of the cult classic that delves into the science behind our purchasing decisions. Phil Barden, a renowned marketer with over 25 years of experience in leadership roles at Unilever, Diageo, T-Mobile, and other major corporations, has immersed himself in the science of decision-making. He is now a leading expert, uniquely positioned with deep knowledge of behavioral psychology and extensive practical experience, making him a highly sought-after consultant.

Unlock the Secrets of Consumer Behavior

It's time to update outdated notions about consumer behavior! A scientific approach enriches any field, especially marketing, where science becomes a practical market tool. In "Hacking Marketing," Phil Barden shares his insights into the connection between the psychology of choice and marketing, explaining why people buy what they buy.

Based on Nobel Prize-Winning Research

This book is grounded in research on the workings of the brain by social psychologist Daniel Kahneman, whose contributions to science have been recognized with the Nobel Prize. Barden translates complex scientific concepts into actionable marketing strategies.

Key Features and Benefits:

• Real-World Case Studies: Explore dozens of case studies from globally recognized companies, illustrating the practical application of behavioral science in marketing.
• Practical Tools: Gain access to effective tools validated by scientific research, enabling you to optimize your marketing campaigns for maximum impact.
• Deep Dive into Consumer Psychology: Understand the underlying psychological drivers that influence purchasing decisions, allowing you to connect with your target audience on a deeper level.
• Updated and Expanded Content: This edition builds upon the success of the first, offering even more insights and strategies for the modern marketer.

Who Should Read This Book?

This book is perfect for:

• Marketers: Those who want to gain a deeper understanding of consumer behavior and improve their marketing effectiveness.
• Consumers: Those who want to understand how their decisions are influenced and become more informed buyers.
• Readers of the First Edition: Those seeking expanded knowledge and updated strategies in the field of behavioral marketing.

Why Choose "Hacking Marketing"?

This book is your reliable guide to successful marketing strategies. You'll learn how to make people want to buy your product or service by understanding the science behind their choices. Gain a competitive edge by leveraging the power of behavioral psychology and transform your marketing approach today!