By ΠΠ΅ΠΌΠΈΠ½Π³ ΠΠ΄Π²Π°ΡΠ΄
ΠΠ½ΠΈΠ³Π° Π±ΡΠΎΡΠ°Π΅Ρ ΠΈΠ½ΡΠ΅Π»Π»Π΅ΠΊΡΡΠ°Π»ΡΠ½ΡΠΉ ΠΈ Π½ΡΠ°Π²ΡΡΠ²Π΅Π½Π½ΡΠΉ Π²ΡΠ·ΠΎΠ² ΡΡΠ΅ΡΠ΅ΠΎΡΠΈΠΏΠ°ΠΌ ΡΡΠ°Π΄ΠΈΡΠΈΠΎΠ½Π½ΠΎΠ³ΠΎ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ°. ΠΠ²ΡΠΎΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠΈΠ»ΠΎΡΠΎΡΠΈΡ, ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ, Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΠ΅ Π΄Π»Ρ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ ΡΡΡΠΎΠΉΡΠΈΠ²ΠΎΠ³ΠΎ ΠΈ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ°, ΠΊΠΎΡΠΎΡΡΠΉ ΡΡΠΈΡΡΠ²Π°Π΅Ρ ΠΈΠ½ΡΠ΅ΡΠ΅ΡΡ Π²ΡΠ΅Ρ Π·Π°ΠΈΠ½ΡΠ΅ΡΠ΅ΡΠΎΠ²Π°Π½Π½ΡΡ ΡΡΠΎΡΠΎΠ½: ΠΏΠΎΡΡΠ΅Π±ΠΈΡΠ΅Π»Π΅ΠΉ, ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ², ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΠΈΠΊΠΎΠ², ΠΏΠΎΡΡΠ°Π²ΡΠΈΠΊΠΎΠ² ΠΈ ΠΎΠ±ΡΠ΅ΡΡΠ²Π° Π² ΡΠ΅Π»ΠΎΠΌ. ΠΠ½ΠΈΠ³Π° Π²ΠΏΠ΅ΡΠ²ΡΠ΅ Π±ΡΠ»Π° ΠΎΠΏΡΠ±Π»ΠΈΠΊΠΎΠ²Π°Π½Π° Π² Π‘Π¨Π ΡΠ΅ΡΠ²Π΅ΡΡΡ Π²Π΅ΠΊΠ° Π½Π°Π·Π°Π΄, Π² ΠΏΠ΅ΡΠΈΠΎΠ΄ ΠΏΡΠΎΠΌΡΡΠ»Π΅Π½Π½ΠΎΠ³ΠΎ ΠΊΡΠΈΠ·ΠΈΡΠ°. ΠΠ½Π° Π²ΡΠ·Π²Π°Π»Π° Π±ΡΡΠ½ΡΡ Π΄ΠΈΡΠΊΡΡΡΠΈΡ, ΠΊΠΎΡΠΎΡΠ°Ρ ΠΏΡΠΎΠ΄ΠΎΠ»ΠΆΠ°Π΅ΡΡΡ Π΄ΠΎ ΡΠΈΡ ΠΏΠΎΡ.
This book challenges traditional management stereotypes with intellectual and moral questions. The author's revolutionary theory presents a philosophy, methods, and management technologies necessary for building a sustainable and efficient business that balances the interests of all stakeholders: customers, employees, owners, suppliers, and society as a whole. First published in the United States a quarter of a century ago, the book was written in response to the crisis that American industry faced at the time. It sparked a heated debate that continues to this day.