By Комсток Бет
Change is never easy. Even when it seems necessary and failure looms, people resist, make excuses, and sabotage efforts. Fear of change is inherent in any complex system, making change management a challenging task for any leader. This book offers a fresh perspective on navigating these challenges.
To truly change, you must first clearly articulate a vision of the desired future. You must first imagine the future, believe in it yourself, and understand its value, meaning, and benefits. Then, you must convince others. Finally, you must ensure there's no turning back, and do so subtly, without pressure.
Transformations are complex even in small companies, let alone giants like General Electric or NBC. Beth Comstock not only inspired change within these massive, unwieldy bureaucratic structures but also shares her overall experience with change, which will be valuable for any company, even small ones.
This book is ideal for:
The reading level is accessible to a broad audience with an interest in business strategy and organizational development.
This book not only teaches you how to manage change correctly but also demonstrates that change, even significant and continuous change, is not only normal but also inevitable in the modern world. It provides the tools and inspiration you need to lead your organization through any transformation, big or small. Don't just react to change; proactively shape your future. Order your copy today!