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By Π’Π°ΠΏΡΠΊΠΎΡΡ Π. , β¦
Π’Π°ΠΏΡΠΊΠΎΡΡ Π., Π£ΠΈΠ»ΡΡΠΌΡ Π.Π. 2009 Π‘Π΅ΡΠΈΡ: Advanced Management Institute
ΠΠ²ΡΠΎΡΡ ΠΎΠΏΠΈΡΡΠ²Π°ΡΡ ΠΈΠ·ΠΌΠ΅Π½ΡΠΈΠ²ΡΠΉ ΠΌΠΈΡ ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ-ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²Π° ΠΈ ΠΌΠ°ΡΡΠΎΠ²ΠΎΠ΅ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ΅ΡΡΠ²ΠΎ, ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Ρ ΠΏΡΠΈΠΌΠ΅ΡΡ ΠΠΈΠΊΠΈΠΏΠ΅Π΄ΠΈΠΈ, Procter & Gamble, BMW, Lego ΠΈ Π½ΠΈΡΠ΅Π²ΡΡ ΠΠ’-ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ. ΠΠ½ΠΈ ΡΡΠ²Π΅ΡΠΆΠ΄Π°ΡΡ, ΡΡΠΎ ΠΌΡ ΠΈΠΌΠ΅Π΅ΠΌ Π΄Π΅Π»ΠΎ Ρ ΡΠΎΠΆΠ΄Π΅Π½ΠΈΠ΅ΠΌ Π½ΠΎΠ²ΠΎΠΉ ΡΡΡ, Π°Π½Π°Π»ΠΎΠ³ΠΈΡΠ½ΠΎΠΉ ΠΈΡΠ°Π»ΡΡΠ½ΡΠΊΠΎΠΌΡ ΠΠΎΠ·ΡΠΎΠΆΠ΄Π΅Π½ΠΈΡ, ΠΈ Π΄Π°ΡΡ Π»ΠΈΠ΄Π΅ΡΠ°ΠΌ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠ΅ ΠΎ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡΡ ΠΌΠ°ΡΡΠΎΠ²ΠΎΠ³ΠΎ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ΅ΡΡΠ²Π°.
Tapscott D., Williams A.D. 2009 Series: Advanced Management Institute
The authors vividly describe the changing world of the internet community and mass collaboration, and what these changes mean for business and technology. The book examines success stories of global collaboration such as Wikipedia, Procter & Gamble, BMW, Lego and niche IT companies. The authors argue that we may be dealing with the birth of a new era, similar to the Italian Renaissance, and provide business leaders with an understanding of the possibilities of mass collaboration.