By ΠΡΠ»Π°Π΅Π² ΠΠ³ΠΎΡΡ
Are you a marketer who thinks marketing is "too complicated"? This book challenges that notion, revealing that effective marketing is built on simple, obvious principles. Forget chasing customers, endlessly surveying their needs, desires, problems, and fears. Instead, discover the power of stress marketing and how to make customers eager to buy!
We all shop when we're feeling down or celebrating success. We buy to relieve stress or avoid stressful situations. Our reactions are often predictable, triggered by various stimuli. It's as if we're programmed to act impulsively, mindlessly, automatically. This book delves into the power of instincts over reason.
The first rule of marketing: if you want a predictable result from the consumer, appeal to their basic instincts. No need to overcomplicate things!
This book is perfect for:
Igor Pylaev is an experienced marketer and communicator. He has served as the PR director for a prominent businessman in the Russian Forbes top 100 for many years. He is also the author of the bestselling "Mafia Manager" series and the definitive guide for unscrupulous PR professionals, "In the Embrace of PR, or When the Client is Ready for Anything."
Stop chasing customers and start attracting them. "In the Embrace of Marketing" provides simple, actionable solutions to achieve predictable results. Learn how to tap into basic human instincts and create marketing campaigns that resonate with your target audience. Get your copy today and transform your marketing approach!