Управление потенциалом предприятия в условиях кризиса

В монографии исследуются теоретические и методологические вопросы формирования и развития потенциала предприятия, выявляются особенности управления кризисом на современном этапе, предлагаются мероприятия по управлению потенциалом предприятия в условиях кризиса, рассматривается финансовое оздоровление как способ поиска резервов в деятельности предприятия. Для научных работников, аспирантов, магистрантов, бакалавров, преподавателей высшей школы.

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Enterprise Potential Management in Crisis Conditions

This book provides a comprehensive analysis of enterprise potential management, specifically within the context of economic crises. It explores the theoretical and methodological foundations for developing and enhancing a company's potential, examining the unique challenges presented by modern crises. The book offers practical strategies for managing enterprise potential during times of economic instability and delves into financial recovery as a means of identifying and leveraging untapped resources within the organization.

Book Overview and Main Themes

The core themes revolve around strategic resource allocation, risk mitigation, and innovation as key drivers for maintaining and growing enterprise potential during periods of uncertainty. It emphasizes the importance of adaptability, resilience, and proactive management in navigating economic downturns. The book also covers topics such as financial restructuring, operational efficiency, and the development of new market opportunities.

Target Audience and Reading Level

This book is primarily intended for academics, researchers, postgraduate students (including PhD, Master's, and Bachelor's levels), and university lecturers in the fields of economics, management, and finance. The content is suitable for readers with a solid understanding of business principles and a keen interest in crisis management strategies.

Key Features and Benefits

• Provides a robust theoretical framework for understanding enterprise potential.
• Offers practical methodologies for assessing and managing potential in crisis situations.
• Presents real-world examples and case studies to illustrate key concepts.
• Includes actionable strategies for financial recovery and operational improvement.
• Helps readers develop a proactive and resilient approach to crisis management.

Why Readers Should Choose This Book

In today's volatile economic landscape, understanding how to effectively manage enterprise potential during crises is more critical than ever. This book offers a unique blend of theoretical insights and practical guidance, empowering readers to develop the skills and knowledge necessary to navigate economic challenges and ensure the long-term success of their organizations. Whether you are a student, researcher, or business professional, this book will provide you with valuable tools and strategies for thriving in a crisis-driven world.