У руля " Крайслера". Наследие Якокки

В книге исследуется деятельность Ли Якокки, компании «Крайслер» и японских производителей, дается картина изменений, которые неотвратимо происходят во всем автомобилестроении. В определенном смысле эта книга призвана пересмотреть и переосмыслить миф, созданный вокруг Якокки после выхода в свет его автобиографии. История Якокки, компании «Крайслер» и ее японских конкурентов — это история эволюции менеджмента, технологии и маркетинга. Это история о людях, стоящих во главе компаний, их поведении и мотивах.

Для широкого круга читателей.

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At the Helm of Chrysler: The Iacocca Legacy

Delve into the captivating story of Lee Iacocca, the Chrysler Corporation, and the competitive landscape of Japanese automakers in this insightful book. "At the Helm of Chrysler: The Iacocca Legacy" offers a comprehensive analysis of the transformative changes sweeping through the automotive industry, challenging the established narrative surrounding Iacocca's legacy following his autobiography.

This book explores the evolution of management, technology, and marketing through the lens of Iacocca, Chrysler, and their Japanese rivals. It provides a compelling look at the individuals leading these companies, examining their behaviors, motivations, and the decisions that shaped the automotive world.

Book Overview and Main Themes:

• Leadership and Innovation: Discover how Iacocca's leadership style and innovative strategies revitalized Chrysler during a critical period.
• Competitive Dynamics: Understand the intense competition between American and Japanese automakers and the factors that contributed to their success.
• Management Evolution: Trace the development of management practices and their impact on the automotive industry.
• Technological Advancements: Explore the role of technology in shaping the design, production, and marketing of automobiles.
• Marketing Strategies: Analyze the marketing campaigns and branding efforts that defined Chrysler and its competitors.

Target Audience and Reading Level:

This book is ideal for business professionals, automotive enthusiasts, history buffs, and anyone interested in leadership, management, and the evolution of the automotive industry. The reading level is accessible to a broad audience with an interest in business and history.

Key Features and Benefits:

• In-depth Analysis: Gain a deeper understanding of Iacocca's leadership and the challenges faced by Chrysler.
• Historical Context: Explore the historical context of the automotive industry and the factors that influenced its development.
• Business Insights: Learn valuable lessons about management, marketing, and competition from the experiences of Iacocca and Chrysler.
• Engaging Narrative: Enjoy a compelling narrative that brings the story of Iacocca and Chrysler to life.

Why Choose This Book?

If you're seeking a comprehensive and insightful account of Lee Iacocca's impact on Chrysler and the automotive industry, "At the Helm of Chrysler: The Iacocca Legacy" is a must-read. This book provides a balanced perspective, challenging conventional wisdom and offering a fresh look at a pivotal moment in automotive history. It's a valuable resource for anyone looking to understand the complexities of leadership, competition, and innovation in the business world.