By ΠΠ΅Π²ΠΈΠ½ ΠΠΎΠΉΠ²Π±Π΅Ρ
ΠΠ΅Π²ΠΈΠ½ ΠΠΎΠΉΠ²Π±Π΅Ρ2007, ΠΠΈΠ·Π½Π΅Ρ - Π½Π΅ΡΡΠ°Π½Π΄Π°ΡΡΠ½ΠΎ!
Π ΠΊΠ½ΠΈΠ³Π΅ ΠΠ΅Π²ΠΈΠ½ ΠΠΎΠΉΠ²Π±Π΅Ρ ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΡ ΠΠΈ Π―ΠΊΠΎΠΊΠΊΠΈ, ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Β«ΠΡΠ°ΠΉΡΠ»Π΅ΡΒ» ΠΈ ΡΠΏΠΎΠ½ΡΠΊΠΈΡ ΠΏΡΠΎΠΈΠ·Π²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ, Π΄Π°Π΅ΡΡΡ ΠΊΠ°ΡΡΠΈΠ½Π° ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ Π² Π°Π²ΡΠΎΠΌΠΎΠ±ΠΈΠ»Π΅ΡΡΡΠΎΠ΅Π½ΠΈΠΈ. ΠΠ½ΠΈΠ³Π° ΠΏΠ΅ΡΠ΅ΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅Ρ ΠΌΠΈΡ, ΡΠΎΠ·Π΄Π°Π½Π½ΡΠΉ Π²ΠΎΠΊΡΡΠ³ Π―ΠΊΠΎΠΊΠΊΠΈ ΠΏΠΎΡΠ»Π΅ Π²ΡΡ ΠΎΠ΄Π° Π΅Π³ΠΎ Π°Π²ΡΠΎΠ±ΠΈΠΎΠ³ΡΠ°ΡΠΈΠΈ. ΠΡΡΠΎΡΠΈΡ Π―ΠΊΠΎΠΊΠΊΠΈ, Β«ΠΡΠ°ΠΉΡΠ»Π΅ΡΠ°Β» ΠΈ Π΅Π΅ ΡΠΏΠΎΠ½ΡΠΊΠΈΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΠ² β ΡΡΠΎ ΠΈΡΡΠΎΡΠΈΡ ΡΠ²ΠΎΠ»ΡΡΠΈΠΈ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ°, ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΈ ΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π°. ΠΠ½ΠΈΠ³Π° ΠΎ Π»ΡΠ΄ΡΡ Π²ΠΎ Π³Π»Π°Π²Π΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ, ΠΈΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠΈ ΠΈ ΠΌΠΎΡΠΈΠ²Π°Ρ .
Levine Doevber2007, ΠΠΈΠ·Π½Π΅Ρ - Π½Π΅ΡΡΠ°Π½Π΄Π°ΡΡΠ½ΠΎ!
Levine Doevber's book explores Lee Iacocca's work, the Chrysler company, and Japanese manufacturers. It paints a picture of the changes occurring in the automotive industry and reconsiders the myth surrounding Iacocca after his autobiography. The book tells the story of Iacocca, Chrysler, and its Japanese competitors, highlighting the evolution of management, technology, and marketing. It delves into the people leading companies, their behavior, and motivations.