By ΠΡΠΈΠ½Π±Π΅ΡΠ³ ΠΠ°ΠΊ Π'ΠΠ°ΠΉΠ»ΠΈ
ΠΡΠΈΠ½Π±Π΅ΡΠ³ ΠΠ°ΠΊ Π'ΠΠ°ΠΉΠ»ΠΈ, 2020
ΠΠ½ΠΈΠ³Π° Β«Π’ΡΠΈ ΠΊΠΎΡΠΎΠ»ΡΒ» ΠΏΡΠΎΡΠ»Π΅ΠΆΠΈΠ²Π°Π΅Ρ ΠΏΡΡΡ ΠΠΎΠΊΡΠΎΡΠ° ΠΡΠ΅, ΠΠΆΠ΅ΠΉ-ΠΠΈ ΠΈ ΠΠΈΠ΄Π΄ΠΈ ΠΎΡ Π°Π½Π΄Π΅Π³ΡΠ°ΡΠ½Π΄Π½ΡΡ Π°ΡΡΠΈΡΡΠΎΠ² Π΄ΠΎ Π²Π»ΠΈΡΡΠ΅Π»ΡΠ½ΡΡ Π±ΠΈΠ·Π½Π΅ΡΠΌΠ΅Π½ΠΎΠ². ΠΠ½Π° ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ ΡΡΠΈ ΡΡΠΈ ΡΠΈΠ³ΡΡΡ ΠΏΡΠ΅Π²ΡΠ°ΡΠΈΠ»ΠΈ Ρ ΠΈΠΏ-Ρ ΠΎΠΏ ΠΈΠ· ΠΌΠ°ΡΠ³ΠΈΠ½Π°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠ²Π»Π΅Π½ΠΈΡ Π² Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΡ ΠΈΠ½Π΄ΡΡΡΡΠΈΡ ΡΡΠΎΠΈΠΌΠΎΡΡΡΡ Π² ΠΌΠΈΠ»Π»ΠΈΠ°ΡΠ΄Ρ Π΄ΠΎΠ»Π»Π°ΡΠΎΠ². Π ΠΊΠ½ΠΈΠ³Π΅ ΠΈΡΡΠ»Π΅Π΄ΡΡΡΡΡ ΠΈΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΈΠ΅ ΡΡΠΏΠ΅Ρ ΠΈ, Π²ΠΊΠ»ΡΡΠ°Ρ ΡΠ°ΠΊΠΈΠ΅ ΠΏΡΠΎΠ΅ΠΊΡΡ, ΠΊΠ°ΠΊ Π½Π°ΡΡΠ½ΠΈΠΊΠΈ Beats, Π±ΡΠ΅Π½Π΄ ΠΎΠ΄Π΅ΠΆΠ΄Ρ ΠΈ Π°Π»ΠΊΠΎΠ³ΠΎΠ»ΡΠ½ΡΠ΅ Π½Π°ΠΏΠΈΡΠΊΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΡΡΠ΄Π½ΠΎΡΡΠΈ ΠΈ ΠΏΠΎΡΠ΅ΡΠΈ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΈΡ ΠΈΠ½ΡΡΠΈΡΠΈΡ ΠΈ ΠΌΠ΅ΡΠΎΠ΄Ρ.
Zach O'Malley Greenberg, 2020
This book chronicles the journey of Dr. Dre, Jay-Z, and Diddy from underground artists to influential business moguls. It reveals how these three figures transformed hip-hop from a marginal phenomenon into a global, multi-billion dollar industry. The narrative explores their entrepreneurial successes, including ventures like Beats headphones, clothing lines, and spirits brands, alongside the setbacks and losses that forged their intuition and methods.