By Levy Lawrence
Π Π½ΠΎΡΠ±ΡΠ΅ 1994 Π³ΠΎΠ΄Π° ΠΠ°ΡΡΠΈ ΠΠ΅Π²ΠΈ ΠΏΠΎΠ»ΡΡΠΈΠ» Π½Π΅ΠΎΠΆΠΈΠ΄Π°Π½Π½ΡΠΉ Π·Π²ΠΎΠ½ΠΎΠΊ ΠΎΡ Π‘ΡΠΈΠ²Π° ΠΠΆΠΎΠ±ΡΠ°, ΠΊΠΎΡΠΎΡΡΠΉ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠΈΠ» Π΅ΠΌΡ ΡΠ°Π±ΠΎΡΡ Π½Π° ΠΏΠΎΡΡΡ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Ρ Pixar, ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, ΠΊΠΎΡΠΎΡΠ°Ρ ΡΠΆΠ΅ ΡΡΠΎΠΈΠ»Π° ΠΠΆΠΎΠ±ΡΡ 50 ΠΌΠΈΠ»Π»ΠΈΠΎΠ½ΠΎΠ² Π΄ΠΎΠ»Π»Π°ΡΠΎΠ². Π‘ΠΎΡΡΠΎΡΠ½ΠΈΠ΅ Π΄Π΅Π»Π° Π² Pixar Π²ΡΠ³Π»ΡΠ΄Π΅Π»ΠΎ Π½Π΅ΡΡΠ΅ΡΠΈΡΠ΅Π»ΡΠ½ΠΎ, ΠΈ ΠΠ΅Π²ΠΈ ΠΏΡΠΈΠ½ΡΠ» ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½ΠΈΠ΅, Π½Π΅ ΠΏΠΎΠ΄ΠΎΠ·ΡΠ΅Π²Π°Ρ, Π½Π°ΡΠΊΠΎΠ»ΡΠΊΠΎ Ρ ΡΠΆΠ΅ Π²ΡΡ Π±ΡΠ΄Π΅Ρ Π½Π° ΡΠ°ΠΌΠΎΠΌ Π΄Π΅Π»Π΅. Π Π΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ΅ ΠΏΠΎΠ΄ΡΠ°Π·Π΄Π΅Π»Π΅Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΠΏΠΎΡΡΠΈ Π½Π΅ ΠΏΡΠΈΠ½ΠΎΡΠΈΠ»ΠΎ ΠΏΡΠΈΠ±ΡΠ»ΠΈ, Π΅Ρ Π³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΡ ΠΈΠΌΠ΅Π»ΠΈ ΠΌΠ°Π»ΠΎ ΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ, Π° ΠΊΠΎΡΠΎΡΠΊΠΎΠΌΠ΅ΡΡΠ°ΠΆΠ½ΡΠ΅ ΡΠΈΠ»ΡΠΌΡ Π½Π΅ ΠΏΡΠΈΠ½ΠΎΡΠΈΠ»ΠΈ Π΄ΠΎΡ ΠΎΠ΄Π°. ΠΠΆΠΎΠ±Ρ Π½Π°ΡΡΠ°ΠΈΠ²Π°Π» Π½Π° Π²ΡΡ ΠΎΠ΄Π΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Π½Π° Π±ΠΈΡΠΆΡ, ΠΈ Π²ΡΡ Π·Π°Π²ΠΈΡΠ΅Π»ΠΎ ΠΎΡ ΡΡΠΏΠ΅Ρ Π° ΠΏΠ΅ΡΠ²ΠΎΠ³ΠΎ ΠΏΠΎΠ»Π½ΠΎΠΌΠ΅ΡΡΠ°ΠΆΠ½ΠΎΠ³ΠΎ ΡΠΈΠ»ΡΠΌΠ° Pixar, ΠΊΠΎΠ΄ΠΎΠ²ΠΎΠ΅ Π½Π°Π·Π²Π°Π½ΠΈΠ΅ ΠΊΠΎΡΠΎΡΠΎΠ³ΠΎ β Β«ΠΠ³ΡΡΡΠΊΠΈΒ» (Toy Story). ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΎ ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΡΠΎΠ²ΠΌΠ΅ΡΠ°ΡΡ Π±ΠΈΠ·Π½Π΅Ρ ΠΈ ΡΠ²ΠΎΡΡΠ΅ΡΡΠ²ΠΎ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΎ Π΄ΡΡΠΆΠ±Π΅ ΠΠ΅Π²ΠΈ Ρ ΠΠΆΠΎΠ±ΡΠΎΠΌ, ΠΏΡΠ΅Π΄Π»Π°Π³Π°Ρ Π²Π½ΡΡΡΠ΅Π½Π½ΠΈΠΉ Π²Π·Π³Π»ΡΠ΄ Π½Π° ΠΎΠ΄Π½Ρ ΠΈΠ· ΡΠ°ΠΌΡΡ Π²ΠΏΠ΅ΡΠ°ΡΠ»ΡΡΡΠΈΡ ΠΈΡΡΠΎΡΠΈΠΉ ΡΡΠΏΠ΅Ρ Π° ΠΠΎΠ»Π»ΠΈΠ²ΡΠ΄Π°.
In November 1994, Lawrence Levy received an unexpected call from Steve Jobs, who offered him a job leading Pixar, a struggling company that had already cost Jobs $50 million. With Pixar's future uncertain, Levy took the position, only to discover the situation was even more dire than he had imagined. The company's advertising division barely broke even, its graphics software had few users, and its short films generated no revenue. Jobs was pushing to take the company public, and everything depended on the success of Pixar's first feature film, codenamed Toy Story. This book offers insights into merging business and creativity, and recounts Levy's heartfelt friendship with Jobs, providing an insider's view of one of Hollywood's most remarkable success stories.