Тише! Говорит клиент. Как глубинные интервью помогают решать задачи бизнеса

Олег Чулыгин знает о глубинном интервью все: за последние 20 лет с помощью этой методики он выполнил около 270 бизнес-заказов и поговорил с 10 000 человек. В своей книге он делится рецептом, как слушать, чтобы вам говорили то, что вам нужно.

Вы узнаете, как расположить к себе собеседника, чтобы он был предельно откровенен и искренен с вами. Познакомитесь с принципами и примерами, как распознать фальшь.

Эта книга о выстраивании глубинной коммуникации с клиентом. Вы научитесь максимально узнавать потребителей, увидите мир их глазами, услышите их.

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Quiet! The Customer is Talking: How In-Depth Interviews Help Solve Business Problems

Unlock the power of in-depth customer interviews with "Quiet! The Customer is Talking," a comprehensive guide to understanding your customers and solving critical business challenges. Author Oleg Chulygin, a seasoned expert with over 20 years of experience, shares his proven techniques for conducting effective interviews and extracting valuable insights.

Book Overview and Main Themes: This book delves into the art of deep listening and strategic questioning. Learn how to build rapport, encourage honesty, and identify deception. Discover the principles of effective communication and gain a deeper understanding of your customers' perspectives, needs, and motivations. The core theme revolves around building meaningful connections with customers to drive business success.

Target Audience and Reading Level: This book is ideal for entrepreneurs, marketers, product managers, UX researchers, and anyone seeking to improve their understanding of customer behavior. The content is accessible and practical, suitable for readers with varying levels of experience in market research and customer interaction.

Key Features and Benefits:

• Proven Techniques: Learn practical methods for conducting successful in-depth interviews.
• Rapport Building: Discover strategies for creating a comfortable and trusting environment.
• Insight Extraction: Master the art of asking the right questions to uncover hidden needs and motivations.
• Deception Detection: Learn to identify inconsistencies and uncover false information.
• Real-World Examples: Benefit from numerous case studies and examples illustrating key concepts.

Why Readers Should Choose This Book: "Quiet! The Customer is Talking" provides a practical and actionable framework for understanding your customers on a deeper level. By mastering the art of in-depth interviews, you can gain a competitive advantage, develop better products and services, and build stronger customer relationships. This book is your essential guide to unlocking the voice of your customer and driving business growth.