The Long Tail. Why the Future of Business Is Selling Less of More | The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More

Chris Anderson

Overview

In this influential business book, Chris Anderson argues that the future of commerce and culture is not defined by mainstream hits. Instead, it resides in the vast and diverse collection of niche products that were previously overlooked. This "long tail" of the demand curve represents a significant shift in how businesses can operate and succeed by catering to a multitude of specialized interests.

Who it's for

• Business professionals and entrepreneurs
• Students of marketing and economics
• Readers interested in the evolution of commerce
• Anyone curious about online business models

Key features

• Language: English
• Format: Softcover
• Pages: 267
• Publisher: Hachette Book Group
• Year: 2008
• ISBN: 9781401309664