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By Pariser Eli
Eli Pariser, 2012
In December 2009, Google began personalizing search results, ushering in an era of tailored online experiences. Websites increasingly adapt to individual users, fundamentally changing how information is consumed. This book reveals the invisible revolution driven by the race to collect personal data, impacting learning, knowledge, and democratic processes. Major internet companies like Google, Facebook, Apple, and Microsoft are at the forefront of this data-driven transformation.