The Fast Path to Corporate Growth

The Fast Path to Corporate Growth

Marc H. Meyer, 2007

Overview

This book addresses the challenge large corporations face in generating internal innovation. It focuses on developing new product lines and services to enter new markets and create new revenue streams, rather than relying solely on incremental improvements or acquisitions. The approach integrates key disciplines like new product strategy, user research, concept development, market testing, and business modeling essential for enterprise growth.

Who it's for

• Practitioners in research and development
• New business development strategists
• Product managers
• Students in engineering management, innovation management, and corporate strategy

Key features

• Hardback binding
• 336 pages
• Published in 2007
• ISBN: 9780195180862
• Publisher: Amazon Internet