Successful Copywriting in a Week

Robert Ashton - 2012, Teach Yourself

Overview

Mastering effective copywriting is essential for career advancement. This book, authored by leading expert Robert Ashton, provides insider knowledge for crafting brilliant copy. Its motivational 'in a week' structure guides readers through seven focused chapters, covering key principles. The content is enhanced with cartoons and diagrams to facilitate learning and engagement.

Who it's for

• Individuals seeking to improve their writing skills for professional purposes.
• Those who want to learn copywriting techniques quickly and effectively.
• Learners who benefit from a structured, step-by-step approach.

Key features

• Language: English
• Pages: 128
• Binding: Softcover
• Publisher: Hodder & Stoughton
• Series: Teach Yourself
• ISBN: 9781444159073