Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков

Расширенное и обновленное издание книги, ставшей бестселлером на 5 континентах и переведенной на 43 языка.

Мы привыкли думать, что конкуренция — это символ здорового бизнеса. Однако с каждым годом конкуренция становится все более и более напряженной, а борьба за симпатии потребителя (и его кошелек) — все более кровопролитной. Бизнес-океан окрасился в красный цвет, и выживать в нем становится все труднее.

Авторы «Стратегии» уверены — нужно отойти в сторону и придумать нечто совершенно новое. И тогда в спокойных водах «Голубого океана» ваш бизнес добьется желаемого роста. Чан Ким и Моборн предлагают подробные инструкции по выведению компании из состояния конкурентного стресса и созданию совершенно новой бизнес-модели.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Discover the groundbreaking strategy that will transform your business and lead you to unprecedented growth. In a world saturated with competition, Blue Ocean Strategy offers a revolutionary approach to creating uncontested market space, rendering rivals irrelevant.

Book Overview and Main Themes

This international bestseller challenges the conventional wisdom of competitive strategy. Instead of battling it out in the "red ocean" of existing markets, where companies fight for a shrinking pool of customers, Blue Ocean Strategy provides a systematic framework for creating "blue oceans" – untapped market spaces ripe for growth. The book explores key themes such as:

• Value Innovation: Simultaneously pursuing differentiation and low cost to create a leap in value for both the company and its customers.
• Reconstructing Market Boundaries: Identifying and exploiting opportunities beyond traditional industry boundaries.
• Focusing on the Big Picture: Developing a strategic profile that stands apart from the competition.
• Overcoming Organizational Hurdles: Aligning your organization to execute the blue ocean strategy effectively.

Target Audience and Reading Level

Blue Ocean Strategy is essential reading for entrepreneurs, business leaders, managers, and anyone seeking to break free from the constraints of traditional competition. The book is written in a clear and accessible style, making it suitable for readers with varying levels of business experience.

Key Features and Benefits

• Proven Framework: Learn a practical and tested methodology for creating blue oceans.
• Real-World Examples: Discover how companies across various industries have successfully implemented the blue ocean strategy.
• Actionable Insights: Gain valuable insights and tools to apply the strategy to your own business.
• Strategic Advantage: Develop a sustainable competitive advantage by creating uncontested market space.

Why Readers Should Choose This Book

In today's hyper-competitive landscape, simply trying to outperform your rivals is a recipe for stagnation. Blue Ocean Strategy offers a refreshing and innovative approach to business strategy, empowering you to create your own market and achieve sustainable growth. If you're ready to break free from the red ocean and chart a new course for your business, this book is your essential guide.