Storynomics: Marketing Driven by Stories in a Post-Advertising World

Discover the power of storytelling in business with Storynomics, a groundbreaking book co-authored by legendary storytelling guru Robert McKee and Skyword CEO Tom Gerace. Based on McKee's world-renowned seminar, this book provides a comprehensive guide to leveraging the art of storytelling for business and economic success in today's post-advertising world.

Unlock the Secrets of Story-Driven Marketing

Robert McKee, mentor to dozens of Oscar and Emmy-winning screenwriters and author of the acclaimed "Story," joins forces with digital marketing expert Tom Gerace to offer a detailed roadmap for companies seeking to thrive amidst the declining effectiveness of traditional advertising models. Storynomics reveals how to transition from advertising-centric to story-driven marketing, a strategy proven successful with leading companies like Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens.

Who Should Read This Book?

Storynomics is essential reading for:

• Business leaders and entrepreneurs
• Marketing professionals seeking innovative strategies
• Anyone looking to connect with their audience on a deeper level
• Students and educators in marketing, communications, and business

This book is accessible to readers with a basic understanding of marketing principles.

Key Features and Benefits:

• Proven Strategies: Learn from real-world examples of leading B2B and B2C brands that have successfully implemented story-driven marketing strategies.
• Actionable Insights: Gain practical knowledge and a step-by-step guide to creating compelling stories that resonate with your target audience.
• Future-Proof Your Marketing: Discover how storytelling can help your brand navigate the evolving landscape of consumer engagement.
• Enhanced Engagement: Learn how to build stronger relationships with your customers by crafting authentic and memorable narratives.

Why Choose Storynomics?

In a world saturated with advertising, Storynomics offers a refreshing and effective alternative. This book demonstrates how original storytelling delivers results that far surpass the effectiveness of traditional advertising. Learn how to captivate your audience, build brand loyalty, and drive business growth by harnessing the power of story. Storynomics provides the answers to how brands will connect with their consumers in the foreseeable future. Don't get left behind – embrace the future of marketing with Storynomics.