Small Business For Dummies

Small Business For Dummies

Overview

This guide offers authoritative advice for launching and managing any small business. It covers essential aspects from initial idea generation and securing startup capital to hiring staff, financial management, and strategic growth planning. The book provides practical, expert insights on balancing books, developing marketing strategies, fostering customer loyalty, and enhancing business performance through technology.

Who it's for

• Individuals aspiring to start their own business.
• Existing small business owners seeking to revitalize their operations.
• Entrepreneurs looking for guidance on financing, marketing, and management.

Key features

• Language: English
• Pages: 432
• Binding: Paperback
• ISBN: 9781118083727
• Publisher: Wiley
• Year: 2012