Скажи это инвестору

В жизненном цикле каждого инновационного проекта наступает момент привлечения инвестиций, для дальнейшего роста, стремительного взлета стартапа, масштабирования, увеличения продаж. Важнейшим элементом получения денежных средств от сторонних инвесторов является эффективная презентация. Что показать и рассказать? Как выступить?

Книга знакомит читателей с требованиями инвесторов к презентации инновационного проекта и позволяет понять на что ориентируется инвестор при принятии решения. Книга научит лидера стартапа определять ключевые факторы, которые необходимо довести до сведения инвестора.На станицах книги читатели найдут практические советы по разработке и демонстрации презентации своего проекта. В основу книги положен курс «Эффективная презентация для инвестора», который с успехом читается автором в Школе стартапов Фонда Сколково.

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Say This to the Investor

Unlock the secrets to securing funding for your innovative project with "Say This to the Investor." This essential guide provides a comprehensive roadmap for crafting and delivering compelling presentations that resonate with investors and drive results.

Book Overview and Main Themes

This book delves into the critical aspects of investor presentations, revealing what investors look for when evaluating innovative projects. It covers key themes such as:

• Understanding investor expectations and decision-making processes.
• Identifying and highlighting the core value proposition of your startup.
• Developing a clear and concise presentation structure.
• Mastering the art of persuasive communication and storytelling.
• Addressing potential investor concerns and objections.

Target Audience and Reading Level

This book is ideal for:

• Startup founders and CEOs seeking funding.
• Entrepreneurs developing innovative projects.
• Business professionals involved in investor relations.

The reading level is accessible to anyone with a basic understanding of business and finance. The book provides practical advice and actionable strategies that can be immediately implemented.

Key Features and Benefits

• Practical Guidance: Learn step-by-step how to create and deliver effective investor presentations.
• Investor Insights: Gain a deep understanding of what investors are looking for in a pitch.
• Real-World Examples: Benefit from case studies and examples of successful presentations.
• Actionable Strategies: Implement proven techniques to increase your chances of securing funding.
• Based on Proven Curriculum: The book is based on the author's successful "Effective Presentation for Investors" course at the Skolkovo Startup School.

Why Readers Should Choose This Book

In the competitive world of startup funding, a compelling presentation can make all the difference. "Say This to the Investor" equips you with the knowledge and skills you need to captivate investors, communicate your vision, and secure the funding necessary to fuel your startup's growth. Don't leave your funding success to chance – invest in this essential guide and learn how to say the right things to the right people.