By ΠΠ΅ΡΠ»ΡΠΆΡΠΊΠΈΡ ΠΠ»Π΅Π½Π°
ΠΠ΅ΡΠ»ΡΠΆΡΠΊΠΈΡ ΠΠ»Π΅Π½Π°2021
ΠΠΎΠ³Π΄Π° ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ ΡΡΠ°Π»ΠΊΠΈΠ²Π°Π΅ΡΡΡ ΡΠΎ ΡΠ½ΠΈΠΆΠ΅Π½ΠΈΠ΅ΠΌ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ, ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ ΡΠ°ΡΡΠΎ ΠΌΠ΅Π½ΡΠ΅Ρ ΡΠΈΡΡΠ΅ΠΌΡ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ ΠΈ ΠΎΠΏΠ»Π°ΡΡ ΡΡΡΠ΄Π°. ΠΠ΄Π½Π°ΠΊΠΎ, ΠΏΠΎ ΠΌΠ½Π΅Π½ΠΈΡ ΠΠ»Π΅Π½Ρ ΠΠ΅ΡΠ»ΡΠΆΡΠΊΠΈΡ , ΡΡΠΎ Π»ΠΈΡΡ ΡΠ»Π΅Π΄ΡΡΠ²ΠΈΠ΅ Π³Π»ΡΠ±ΠΈΠ½Π½ΡΡ ΠΏΡΠΈΡΠΈΠ½. Π‘ΠΈΡΡΠ΅ΠΌΠ° ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΈ Π΄ΠΎΠ»ΠΆΠ½Π° Π±ΡΡΡ ΡΠ²ΡΠ·Π°Π½Π° Ρ ΡΠ΅Π»ΡΠΌΠΈ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ ΠΈ ΡΡΠΈΡΡΠ²Π°ΡΡ Π²Π»ΠΈΡΠ½ΠΈΠ΅ Π½Π° Π±ΠΈΠ·Π½Π΅Ρ Π² ΡΠ΅Π»ΠΎΠΌ. Π‘Π½Π°ΡΠ°Π»Π° Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎ ΡΠΎΠ·Π΄Π°ΡΡ ΡΠ±Π°Π»Π°Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ ΡΠΈΡΡΠ΅ΠΌΡ ΡΠ΅Π»Π΅ΠΉ ΠΈ ΠΏΠΎΠΊΠ°Π·Π°ΡΠ΅Π»Π΅ΠΉ, Π° Π·Π°ΡΠ΅ΠΌ ΡΠ²ΡΠ·Π°ΡΡ Π΅Π΅ Ρ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠ΅ΠΉ ΠΈ ΠΎΠΏΠ»Π°ΡΠΎΠΉ ΡΡΡΠ΄Π°. Π Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΠΈ Π°Π²ΡΠΎΡΠ° ΠΏΠΎΠ΄ΠΊΡΠ΅ΠΏΠ»Π΅Π½Ρ ΠΏΡΠΈΠΌΠ΅ΡΠ°ΠΌΠΈ ΠΈΠ· ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠΉ ΠΏΡΠ°ΠΊΡΠΈΠΊΠΈ.
ΠΠ΅ΡΠ»ΡΠΆΡΠΊΠΈΡ ΠΠ»Π΅Π½Π°2021
When a company faces a decline in efficiency, management often changes the motivation and remuneration system. However, according to Elena Vetluzhskikh, this is only a consequence of deeper reasons. The motivation system should be linked to the organization's goals and take into account the impact on the business as a whole. First, it is necessary to create a balanced system of goals and indicators, and then link it to motivation and remuneration. The author's recommendations are supported by examples from Russian practice.