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By ΠΠΎΠΏΠΈΡΡ ΠΠΈΡΠΈΠ»Π»
ΠΠΈΡΠΈΠ»Π» ΠΠΎΠΏΠΈΡΡ, 2016, Π‘Π΅ΡΠΈΡ: ΠΠ΅Π»ΠΎΠ²ΠΎΠΉ Π±Π΅ΡΡΡΠ΅Π»Π»Π΅Ρ
Π‘ΡΠΎΡΠΈΡΠ΅Π»Π»ΠΈΠ½Π³, ΠΈΠ»ΠΈ ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π½ΠΈΠ΅ ΠΈΡΡΠΎΡΠΈΠΉ, ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΌΠΎΡΠ½ΡΠΌ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠΌ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ, ΡΡΡΡΠ°Π΄Ρ ΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π°. ΠΡΡΠΎΡΠΈΠΈ Π½Π°Π³Π»ΡΠ΄Π½Ρ, Π»Π΅Π³ΠΊΠΎ Π·Π°ΠΏΠΎΠΌΠΈΠ½Π°ΡΡΡΡ ΠΈ ΡΠΎΡΠΌΠΈΡΡΡΡ ΡΠΈΠ»ΡΠ½ΡΡ ΡΠΌΠΎΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ ΡΠ²ΡΠ·Ρ Ρ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠ΅ΠΉ, ΡΡΠΎ Π°ΠΊΡΠΈΠ²Π½ΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅ΡΡΡ Π² ΡΠ΅ΠΊΠ»Π°ΠΌΠ΅ Π΄Π»Ρ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ Π»ΠΎΡΠ»ΡΠ½ΠΎΡΡΠΈ ΠΊ ΠΏΡΠΎΠ΄ΡΠΊΡΡ. ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΎΠ±ΡΡΡΠ½ΡΠ΅Ρ, ΠΊΠ°ΠΊ ΠΈΡΡΠΎΡΠΈΠΈ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΡΡΡ Π½Π° ΡΠ»ΡΡΠ°ΡΠ΅Π»Π΅ΠΉ, Π²Π»ΠΈΡΡ Π½Π° ΠΈΡ ΡΠΌΠΎΡΠΈΠΈ, ΠΌΠΎΡΠΈΠ²ΠΈΡΡΡ ΠΈ Π²Π΄ΠΎΡ Π½ΠΎΠ²Π»ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½Π΅Π΅, ΡΠ΅ΠΌ ΠΏΡΡΠΌΡΠ΅ ΠΏΡΠΈΠΊΠ°Π·Ρ ΠΈΠ»ΠΈ Π»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π°ΡΠ³ΡΠΌΠ΅Π½ΡΡ. ΠΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΠΈ ΠΏΠΎΠΌΠΎΠ³ΡΡ ΠΎΡΠ²ΠΎΠΈΡΡ ΠΈΡΠΊΡΡΡΡΠ²ΠΎ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ Ρ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠ΅ΠΉ.
Kirill Golius, 2016, Series: Business Bestseller
Storytelling, literally the art of telling stories, is a unique communication, performance, and marketing technique that leverages the media potential of spoken word. Stories are visual, memorable, and create a strong emotional connection, which is why most advertisements feature a complete narrative to foster product loyalty. This book reveals how stories work, why they influence listeners' emotions, and how they persuade, motivate, and inspire more effectively than commands, logical arguments, or philosophical reasoning. The straightforward advice will help you master the art of effective audience engagement.