By ΠΠ°ΡΠΊΠΎΠ²Π° ΠΠ»Π΅ΠΊΡΠ°Π½Π΄ΡΠ° , β¦
ΠΠ»Π΅ΠΊΡΠ°Π½Π΄ΡΠ° ΠΠ°ΡΠΊΠΎΠ²Π°, ΠΠ²Π³Π΅Π½ΠΈΠΉ ΠΠ°Π²ΡΠ΄ΠΎΠ², ΠΠ»ΠΈΠ½Π° Π§ΠΈΡΠΈΠ½Π°, ΠΠ»ΡΠΌΠΈΡΠ° ΠΠ°ΠΉΡΠΈΠ½Π°, 2024
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΈΡΡΠΎΡΠΈΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ Π°Π³Π΅Π½ΡΡΡΠ²Π° SETTERS, ΠΊΠΎΡΠΎΡΠΎΠ΅ Π·Π° Π²ΠΎΡΠ΅ΠΌΡ Π»Π΅Ρ ΠΏΡΠ΅Π²ΡΠ°ΡΠΈΠ»ΠΎΡΡ ΠΈΠ· Π±Π»ΠΎΠ³Π΅Ρ-Π°Π³Π΅Π½ΡΡΡΠ²Π° Π² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΎΠ½Π½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ, ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡΡΡ Π½Π° ΠΊΡΠ΅Π°ΡΠΈΠ²Π΅, Π±ΡΠ΅Π½Π΄ΠΈΠ½Π³Π΅, ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΈ Π΄ΠΈΠ·Π°ΠΉΠ½Π΅. ΠΡΠ½ΠΎΠ²Π°ΡΠ΅Π»ΠΈ Π΄Π΅Π»ΡΡΡΡ ΡΠ²ΠΎΠΈΠΌΠΈ ΠΏΡΠ°Π²ΠΈΠ»Π°ΠΌΠΈ ΠΆΠΈΠ·Π½ΠΈ ΠΈ Π²Π΅Π΄Π΅Π½ΠΈΡ Π±ΠΈΠ·Π½Π΅ΡΠ°, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΏΡΠΈΠ½ΡΠΈΠΏΠ°ΠΌΠΈ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΡ. ΠΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠΈΠΌΠ΅ΡΡ ΠΏΠΎ ΠΏΡΠΈΠ²Π»Π΅ΡΠ΅Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ°Π»Π°Π½ΡΠΎΠ², Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½Π½ΡΠ΅ Π½Π° ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠΈΠ»ΡΠ½ΠΎΠΉ HR-Π±ΡΠ΅Π½Π΄Π°.
ΠΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠΎΠΊΡΡΠΈΡΡΠ΅ΡΡΡ Π½Π° ΡΠ΅ΡΡΠ½ΠΎΠΌ Π±ΠΈΠ·Π½Π΅ΡΠ΅, Π²Π·ΡΠΎΡΠ»Π΅Π½ΠΈΠΈ ΠΊΠΎΠΌΠ°Π½Π΄Ρ, ΠΎΡΠΈΠ±ΠΊΠ°Ρ , ΡΠ°Π΄ΠΎΡΡΡΡ , ΠΊΡΠ΅Π°ΡΠΈΠ²Π΅, ΡΡΡΠ΄Π΅ ΠΈ ΠΈΡΠΊΡΠ΅Π½Π½ΠΎΡΡΠΈ. ΠΡΠΎ Π²Π΄ΠΎΡ Π½ΠΎΠ²Π»ΡΡΡΠΈΠΉ Π³Π°ΠΉΠ΄ Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»Π΅ΠΉ ΠΈ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ, ΠΆΠ΅Π»Π°ΡΡΠΈΡ ΡΠΎΠ·Π΄Π°ΡΡ ΠΊΠΎΠΌΠ°Π½Π΄Ρ, ΡΠΏΠΎΡΠΎΠ±Π½ΡΠ΅ ΠΌΠ΅Π½ΡΡΡ ΠΌΠΈΡ.
Alexandra Zharkova, Evgeny Davydov, Alina Chichina, Ilmira Gaisina, 2024
This book chronicles the founding of the SETTERS agency, tracing its evolution from a blogger agency to a communication company specializing in creative, branding, strategy, and design over eight years. The founders share their life and business principles, alongside their approach to corporate culture. The book offers practical examples for attracting and nurturing talent, aiming to build a strong employer brand.
The publication emphasizes honest business practices, team growth, learning from mistakes, celebrating successes, creativity, hard work, and sincerity. It serves as an inspiring guide for entrepreneurs and leaders looking to build world-changing teams.