By Π§Π΅Π³Π»ΠΎΠ² Π.Π.
Π ΠΌΠΎΠ½ΠΎΠ³ΡΠ°ΡΠΈΠΈ ΠΈΡΡΠ»Π΅Π΄ΡΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠ΅ΠΎΡΠΈΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ Π² ΠΏΡΠΎΡΠ΅ΡΡΠ΅ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅ΡΠ΅Π²ΠΎΠΉ ΡΠΎΠ·Π½ΠΈΡΠ½ΠΎΠΉ ΡΠΎΡΠ³ΠΎΠ²Π»ΠΈ; ΠΏΠΎΠΊΠ°Π·ΡΠ²Π°ΡΡΡΡ ΠΈΡΡΠΎΡΠΈΡ Π·Π°ΡΠΎΠΆΠ΄Π΅Π½ΠΈΡ ΡΠ΅ΡΠ΅Π²ΡΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π² ΠΌΠΈΡΠΎΠ²ΠΎΠΌ ΡΠΈΡΠ΅ΠΉΠ»Π΅, ΠΏΡΠΎΡΠ΅ΡΡΡ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΊΡΡΠΏΠ½Π΅ΠΉΡΠΈΡ ΠΎΡΡΠ°ΡΠ»Π΅Π²ΡΡ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΉ; ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΈΡ ΡΠ΅ΡΠ΅Π²ΡΡ ΡΠ΅Ρ Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π² Π ΠΎΡΡΠΈΠΈ Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ ΡΠΌΠ΅Π½Ρ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠΎΡΠΌΠ°ΡΠΈΠΉ; Π΄Π°Π΅ΡΡΡ ΠΎΠ±Π·ΠΎΡ ΡΠ΅ΡΠ΅Π²ΠΈΠ·Π°ΡΠΈΠΈ ΡΡΠ½ΠΊΠ° ΡΠΈΡΠ΅ΠΉΠ»Π° Π² Π ΠΎΡΡΠΈΠΈ.
ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΠ΅ΡΡΡ Ρ Π°ΡΠ°ΠΊΡΠ΅Ρ ΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΈΡ ΡΠ΅ΡΠ΅Π²ΡΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΉ Π² ΡΠΈΡΠ΅ΠΉΠ»Π΅; ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅ΡΡΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½ΠΈΠ΅ ΠΊΠ°ΡΠ΅Π³ΠΎΡΠΈΠΈ "ΡΠΎΠ·Π½ΠΈΡΠ½Π°Ρ ΡΠΎΡΠ³ΠΎΠ²Π°Ρ ΡΠ΅ΡΡ"; ΡΠΎΡΠΌΡΠ»ΠΈΡΡΡΡΡΡ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΡΠ°Π»ΡΠ½ΡΠ΅ ΠΈΠΌΠΏΠ΅ΡΠ°ΡΠΈΠ²Ρ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅ΡΠ΅Π²ΡΡ ΡΠΎΡΠ³ΠΎΠ²ΡΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΉ.
ΠΠΏΠΈΡΡΠ²Π°ΡΡΡΡ ΠΏΡΠΎΡΡΡΠ°Π½ΡΡΠ²Π΅Π½Π½ΠΎ-Π²ΡΠ΅ΠΌΠ΅Π½Π½Π°Ρ ΡΡΡΡΠΊΡΡΡΠ° ΡΠ΅ΡΠ΅Π²ΡΡ Π½ΠΎΠ²ΠΎΠΎΠ±ΡΠ°Π·ΠΎΠ²Π°Π½ΠΈΠΉ, ΠΈΠ½ΡΡΠΈΡΡΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠ΅ ΡΠΎΡΠΌΡ ΠΈΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ; Π΄Π°ΡΡΡΡ ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΡ ΡΡΠΈΡ ΠΈΠ½ΡΡΡΡΠΊΡΠΈΠΉ, ΠΎΡΠ΅Π½ΠΊΠ° ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ; Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ΅ΠΎΡΠΈΠΈ ΠΆΠΈΠ·Π½Π΅Π½Π½ΠΎΠ³ΠΎ ΡΠΈΠΊΠ»Π° ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΈ Π² ΡΡΠ΅ΡΠ΅ ΡΠ΅ΡΠ΅Π²ΠΎΠ³ΠΎ ΡΠΈΡΠ΅ΠΉΠ»Π°; Π½Π° ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ ΠΏΡΠΈΠΌΠ΅ΡΠ°Ρ ΠΈΡΡΠ»Π΅Π΄ΡΡΡΡΡ Π»ΠΎΠ²ΡΡΠΊΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅ΡΠ΅Π²ΠΎΠ³ΠΎ ΡΠΈΡΠ΅ΠΉΠ»Π°.
Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΏΡΠ°ΠΊΡΠΈΠΊΠ° ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΡ ΡΠΎΠ·Π½ΠΈΡΠ½ΡΠΌΠΈ ΡΠΎΡΠ³ΠΎΠ²ΡΠΌΠΈ ΡΠ΅ΡΡΠΌΠΈ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΉ ΡΠ°Π·Π²ΠΈΡΠΈΡ: ΡΠΎΡΡΠ°, ΠΊΠ°ΠΏΠΈΡΠ°Π»ΠΈΠ·Π°ΡΠΈΠΈ, ΠΏΡΠΈΠ±ΡΠ»ΡΠ½ΠΎΡΡΠΈ, ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎΠΌ ΠΈ Π΄Ρ.
<hr>This comprehensive book delves into the strategic management principles that underpin the formation and development of network retail. It explores the historical origins of network technologies in global retail, tracing the evolution of major industry corporations and examining the unique challenges and opportunities faced during the establishment of these technologies in Russia amidst socio-economic transformations. The book provides a thorough overview of the network retail market in Russia.
This book analyzes the emergence of network organizations in retail, offering a clear definition of the "retail chain" category and formulating conceptual imperatives for the development of network trading organizations. It examines the spatio-temporal structure of network formations, the institutional forms of their creation and development, and provides a classification and evaluation of their effectiveness. The application of the corporate lifecycle theory in network retail is also explored, with practical examples illustrating the potential pitfalls of network retail development.
This book is ideal for:
The book assumes a basic understanding of business principles and strategic management.
Gain a competitive edge in the dynamic world of network retail. This book provides the knowledge and insights you need to understand the complexities of network retail, avoid common pitfalls, and develop successful strategies for growth and profitability. Whether you are a seasoned retail professional or a student eager to learn, this book is an invaluable resource for navigating the challenges and opportunities of the modern retail landscape.