By ΠΠ΅ΡΠ΄Π΅Π² Π.Π.
Π.Π. ΠΠ΅ΡΠ΄Π΅Π², 2021, Π‘Π΅ΡΠΈΡ: Gaudeamus
Π ΠΌΠΎΠ½ΠΎΠ³ΡΠ°ΡΠΈΠΈ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ Π²ΠΎΠΏΡΠΎΡΡ ΡΠ΅ΠΌΠΈΠΎΡΠΈΠΊΠΈ Π΄ΠΈΠ·Π°ΠΉΠ½Π° Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ Ρ ΡΠ΄ΠΎΠΆΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠΉ ΡΠΌΡΡΠ»ΠΎΠΎΠ±ΡΠ°Π·Π½ΠΎΡΡΠΈ. ΠΡΠ° ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΡ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΠ΅ΡΡΡ Π²ΡΡΠ°Π·ΠΈΡΠ΅Π»ΡΠ½ΠΎΡΡΡΡ ΠΏΠΎΡΡΠΈΡΠ΅ΡΠΊΠΈΡ ΡΡΠΎΠΏΠΎΠ², ΡΠ°ΠΊΠΈΡ ΠΊΠ°ΠΊ ΠΌΠ΅ΡΠ°ΡΠΎΡΠ°, Π°Π»Π»Π΅Π³ΠΎΡΠΈΡ, ΡΠΈΠΌΠ²ΠΎΠ», ΠΌΠ΅ΡΠΎΠ½ΠΈΠΌΠΈΡ, ΠΎΠΌΠΎΠ½ΠΈΠΌ ΠΈ ΡΠΈΠ½ΠΎΠ½ΠΈΠΌ. ΠΡΠΈ ΠΏΡΠΈΠ΅ΠΌΡ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡ ΡΠ²ΠΈΠ΄Π΅ΡΡ ΠΏΡΠΎΠ΅ΠΊΡΠΈΡΡΠ΅ΠΌΡΠΉ ΠΎΠ±ΡΠ΅ΠΊΡ ΠΊΠ°ΠΊ ΠΎΠ±ΡΠ°Π· ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎ-ΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠ³ΠΎ Π±ΡΡΠΈΡ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°, ΠΏΠΎΡΠΊΠΎΠ»ΡΠΊΡ Π»ΡΠ±Π°Ρ Π²Π΅ΡΡ ΠΎΠ±Π»Π°Π΄Π°Π΅Ρ Π²Π½ΡΡΡΠ΅Π½Π½ΠΈΠΌ ΡΠΌΡΡΠ»ΠΎΠΌ, Π²ΡΡ ΠΎΠ΄ΡΡΠΈΠΌ Π·Π° ΡΠ°ΠΌΠΊΠΈ Π΅Π΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΡΡΠ΅ΡΡΠ²ΠΎΠ²Π°Π½ΠΈΡ.
E.V. Zherdev, 2021, Series: Gaudeamus
This monograph examines the semiotics of design within the framework of artistic meaningfulness. This concept is defined by the expressiveness of poetic tropes, including metaphor, allegory, symbol, metonymy, homonym, and synonym. These methods serve as a technique to perceive a designed object as an image of human socio-cultural existence, recognizing that every item possesses an intrinsic meaning beyond its material form.