Путь клиента. Создаем ценность продуктов и услуг через карты путей, блупринты и другие инструменты визуализации

Клиенты бывают разочарованы — это часто случается. Гораздо хуже, когда люди внутри компаний, создающих продукт, не видят этого, потому что слишком сосредоточены на бизнес-процессах. Эта книга покажет вашей компании, как превратить ценные наблюдения клиентов в практические идеи. Вы сможете визуально отобразить свой опыт работы с клиентами и представить себе будущие решения.

Менеджеры по продуктам и брендам, специалисты по маркетингу и владельцы бизнеса узнают, как составление карт пользовательского опыта поможет определить, где пересекаются их бизнес-цели и точка зрения клиентов. Как только вы вооружитесь этими данными, сможете предоставить пользователям реальную ценность.

Читать далее

<hr>

The Customer Journey: Creating Value in Products and Services Through Journey Maps, Blueprints, and Other Visualization Tools

Unlock the power of customer-centricity with "The Customer Journey," a comprehensive guide to creating exceptional products and services by understanding and visualizing the customer experience. This book provides practical tools and techniques to transform customer insights into actionable strategies, ensuring your business delivers real value.

Book Overview and Main Themes

This book delves into the importance of understanding the customer journey and how it directly impacts business success. It explores key themes such as:

• Customer Journey Mapping: Learn how to visually map the customer experience to identify pain points and opportunities for improvement.
• Service Blueprints: Discover how to create blueprints that outline the processes and systems required to deliver a seamless customer experience.
• Visualization Tools: Master various visualization techniques to communicate customer insights and drive alignment across teams.
• Value Creation: Understand how to translate customer needs into valuable product and service offerings.

Target Audience and Reading Level

This book is ideal for:

• Product Managers
• Brand Managers
• Marketing Professionals
• Business Owners
• UX/UI Designers

The reading level is accessible to both beginners and experienced professionals looking to enhance their understanding of customer journey mapping and service design.

Key Features and Benefits

• Practical Guidance: Step-by-step instructions and real-world examples to guide you through the process of creating customer journey maps and service blueprints.
• Actionable Insights: Learn how to identify key insights from customer data and translate them into actionable strategies.
• Improved Customer Experience: Discover how to create products and services that meet customer needs and exceed their expectations.
• Increased Business Value: Understand how to align business goals with customer needs to drive revenue and improve customer loyalty.

Why Readers Should Choose This Book

In today's competitive market, understanding the customer journey is essential for success. "The Customer Journey" provides a practical and comprehensive guide to creating customer-centric products and services that deliver real value. By mastering the techniques outlined in this book, you can transform your business and create a loyal customer base.