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By Π§Π°Π»Π΄ΠΈΠ½ΠΈ Π ΠΎΠ±Π΅ΡΡ
Π ΠΎΠ±Π΅ΡΡ Π§Π°Π»Π΄ΠΈΠ½ΠΈ, 2021, Π‘Π΅ΡΠΈΡ: ΠΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡ. ΠΠ»Π°Π²Π½ΡΠ΅ ΠΊΠ½ΠΈΠ³ΠΈ ΠΆΠΈΠ·Π½ΠΈ
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΎΡ Π²Π΅Π΄ΡΡΠ΅Π³ΠΎ ΠΌΠΈΡΠΎΠ²ΠΎΠ³ΠΎ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³Π° Π ΠΎΠ±Π΅ΡΡΠ° Π§Π°Π»Π΄ΠΈΠ½ΠΈ ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ Π·Π°ΠΊΠΎΠ½Ρ Π²Π»ΠΈΡΠ½ΠΈΡ. ΠΡΠ½ΠΎΠ²Π°Π½Π½Π°Ρ Π½Π° ΠΌΠ½ΠΎΠ³ΠΎΠ»Π΅ΡΠ½ΠΈΡ Π½Π°Π±Π»ΡΠ΄Π΅Π½ΠΈΡΡ , ΠΎΠ½Π° ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ ΡΠ΅Π½ΠΎΠΌΠ΅Π½Π°Π»ΡΠ½ΡΠ΅ ΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠΈ Π»ΡΠ΄Π΅ΠΉ Π΄ΠΎΠ±ΠΈΠ²Π°ΡΡΡΡ ΠΆΠ΅Π»Π°Π΅ΠΌΠΎΠ³ΠΎ ΠΎΡ ΠΎΠΊΡΡΠΆΠ°ΡΡΠΈΡ . ΠΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠΌ ΡΠ΅ΡΡΡΡΠΎΠΌ Π΄Π»Ρ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΠΌΠ΅Ρ Π°Π½ΠΈΠ·ΠΌΠΎΠ² ΡΠ±Π΅ΠΆΠ΄Π΅Π½ΠΈΡ ΠΈ Π·Π°ΡΠΈΡΡ ΠΎΡ ΠΌΠ°Π½ΠΈΠΏΡΠ»ΡΡΠΈΠΉ.
Robert Cialdini, 2021, Series: Psychology. Life's Key Books
This seminal work by world-renowned social psychologist Robert Cialdini delves into the fundamental principles of influence. Developed over years of observational research, the book illuminates the remarkable abilities individuals possess to elicit desired thoughts and actions from others. It serves as an essential guide for understanding persuasion tactics and recognizing manipulative strategies.