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By Mair Carolyn
Carolyn Mair, 2024
This updated second edition offers an insightful introduction to the dynamic world of fashion and its connection to human behavior. It delves into consumer motivations, the influence of fashion on thoughts and feelings, and the development of shopping habits. The book explores how fashion design can affect body image, how psychological principles can promote sustainable practices in clothing production and consumption, and the industry's potential for positive impact. New material covers fashion and social media, virtual and augmented reality, and a deeper focus on sustainability.