Психология моды | The Psychology of Fashion

The Psychology of Fashion

Carolyn Mair, 2024

Overview

This updated second edition offers an insightful introduction to the dynamic world of fashion and its connection to human behavior. It delves into consumer motivations, the influence of fashion on thoughts and feelings, and the development of shopping habits. The book explores how fashion design can affect body image, how psychological principles can promote sustainable practices in clothing production and consumption, and the industry's potential for positive impact. New material covers fashion and social media, virtual and augmented reality, and a deeper focus on sustainability.

Who it's for

• Individuals interested in the psychological drivers behind fashion choices.
• Students and professionals in fashion, marketing, and psychology.
• Those seeking to understand the impact of fashion on identity and society.
• Readers interested in ethical and sustainable fashion practices.

Key features

• Language: English
• Binding: Paperback
• Pages: 194
• Publisher: Taylor&Francis
• Year: 2024
• ISBN: 9781032712529
• Dimensions: 131x198 mm