Продажи в цифрах: планирование, мониторинг, контроль

Книга предлагает подборку рабочих инструментов по мониторингу и анализу наиболее важных показателей, которые могут сигнализировать об устойчивости и благополучии всей системы продаж в компании. Книга основана на 15-летнем практическом опыте автора в качестве консультанта-эксперта по развитию системы продаж в компаниях потребительского рынка. Предлагаемый автором комплекс работ с показателями эффективности позволяет уверенно вести компанию к увеличению продаж, в том числе и в сложной рыночной ситуации. Опыт анализа данных, предложенный в книге, представляет ценность для менеджеров, которым необходимы понятные алгоритмы выработки лучших и обоснованных управленческих решений на основе статистики продаж.

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Sales by Numbers: Planning, Monitoring, Control

Unlock the secrets to data-driven sales success with "Sales by Numbers: Planning, Monitoring, Control." This comprehensive guide provides a practical toolkit for monitoring and analyzing the key performance indicators (KPIs) that drive a healthy and thriving sales system within your company.

Drawing on the author's 15 years of experience as a sales system development consultant in the consumer market, this book offers a proven framework for leveraging performance metrics to confidently steer your company towards increased sales, even in challenging market conditions.

Key Features and Benefits:

• Data-Driven Strategies: Learn how to use data to make informed decisions and optimize your sales processes.
• Practical Tools and Techniques: Gain access to a collection of actionable tools for monitoring and analyzing critical sales metrics.
• Proven Framework: Benefit from a methodology based on 15 years of real-world experience in sales consulting.
• Improved Sales Performance: Discover how to use KPIs to drive sales growth and achieve your business objectives.
• Effective Decision-Making: Develop clear algorithms for making sound management decisions based on sales statistics.

Target Audience:

This book is ideal for sales managers, business owners, and anyone responsible for driving sales performance. It is written in a clear and accessible style, making it suitable for readers with varying levels of experience in data analysis. The reading level is appropriate for business professionals and students with a basic understanding of sales and marketing concepts.

Why Choose This Book?

In today's competitive market, data is your most valuable asset. "Sales by Numbers" empowers you to harness the power of data to gain a competitive edge, optimize your sales strategies, and achieve sustainable growth. This book provides the practical tools and insights you need to transform your sales organization into a data-driven powerhouse.