Продакт-менеджмент на практике

Продакт-менеджмент стал одним из важнейших видов деятельности современных организаций, от небольших стартапов до корпоративных предприятий. При этом повседневная работа по управлению продуктом все еще понимается неправильно. В теории продакт-менеджеры — это витающие в облаках стратеги, создающие продукты, которые нравятся людям. На практике же им приходится много и тяжело работать, координируя усилия своих команд и обеспечивая ясность целей. Мэтт ЛеМей дает практические рекомендации опытным продактам и новичкам. Учитывая современные реалии удаленной и гибридной работы, эта книга предлагает ответы на самые коварные и трудные вопросы продакт-менеджмента, начиная с самого первого: «Что я должен делать весь день?»

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Practical Product Management

Navigate the complexities of modern product management with this practical guide. "Practical Product Management" offers actionable advice for both seasoned product managers and those new to the field. In today's remote and hybrid work environments, this book provides answers to the most challenging questions, starting with the fundamental: "What should I be doing all day?"

Book Overview and Main Themes

This book bridges the gap between the theoretical ideal of product management and the everyday realities of the role. It explores the core responsibilities of a product manager, emphasizing the importance of coordination, clear goal-setting, and effective team leadership. Key themes include:

• Prioritization and time management
• Effective communication and collaboration
• Data-driven decision making
• Adapting to remote and hybrid work environments

Target Audience and Reading Level

This book is ideal for:

• Aspiring product managers looking to break into the field
• New product managers seeking practical guidance
• Experienced product managers looking to refine their skills
• Team leaders and executives who want to understand the product management process

The reading level is accessible to anyone with a basic understanding of business principles.

Key Features and Benefits

• Practical Advice: Learn actionable strategies and techniques you can implement immediately.
• Real-World Examples: Benefit from case studies and examples that illustrate key concepts.
• Up-to-Date Content: Stay current with the latest trends and challenges in product management, including remote work.
• Comprehensive Coverage: Gain a holistic understanding of the product management lifecycle.

Why Choose This Book?

In a world where product management is increasingly vital, "Practical Product Management" provides the essential tools and knowledge you need to succeed. Whether you're just starting out or looking to enhance your expertise, this book will empower you to become a more effective and impactful product manager. Learn how to navigate the daily challenges, lead your team effectively, and create products that truly resonate with your customers. Order your copy today and take your product management skills to the next level!