By ΠΠΎΡ ΠΠΌΠΈΡΡΠΈΠΉ
ΠΠΎΡ ΠΠΌΠΈΡΡΠΈΠΉ2022ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ Π΄Π»Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΠΎΠ²
Π ΠΎΡΠ½ΠΎΠ²Π΅ Π»ΡΠ±ΠΎΠΉ ΡΠ΅ΠΊΠ»Π°ΠΌΡ Π»Π΅ΠΆΠΈΡ ΡΠ΅ΠΊΡΡ. ΠΠΌΠΈΡΡΠΈΠΉ ΠΠΎΡ, ΠΈΠ·Π²Π΅ΡΡΠ½ΡΠΉ ΠΊΠΎΠΏΠΈΡΠ°ΠΉΡΠ΅Ρ ΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΡΡΠ΅Π½Π΅Ρ, ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ, ΠΊΠ°ΠΊ Π½Π°ΠΏΠΈΡΠ°ΡΡ ΡΠΈΠ»ΡΠ½ΡΠΉ ΠΏΡΠΎΠ΄Π°ΡΡΠΈΠΉ ΡΠ΅ΠΊΡΡ, ΠΊΠΎΡΠΎΡΡΠΉ ΠΏΡΠΈΠ²Π»Π΅ΡΠ΅Ρ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅, Π²ΡΠ·ΠΎΠ²Π΅Ρ ΠΈΠ½ΡΠ΅ΡΠ΅Ρ, ΡΠ°ΡΠΊΡΠΎΠ΅Ρ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ²Π° ΠΈ ΡΠ±Π΅Π΄ΠΈΡ ΠΊΡΠΏΠΈΡΡ ΠΈΠΌΠ΅Π½Π½ΠΎ Ρ Π²Π°Ρ. ΠΠ½ΠΈΠ³Π° ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ ΠΏΠΎΠ½ΡΡΡ, ΠΊΠ°ΠΊ Π²ΡΡΠ²ΠΈΡΡ Π΄Π΅ΡΡΡΠΊΠΈ ΠΈΠ»ΠΈ ΡΠΎΡΠ½ΠΈ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² ΠΏΡΠΎΠ΄ΡΠΊΡΠ° ΠΈ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΡ ΠΈΡ ΡΠ±Π΅Π΄ΠΈΡΠ΅Π»ΡΠ½ΠΎ.
ΠΠΎΡ ΠΠΌΠΈΡΡΠΈΠΉ2022ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ Π΄Π»Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΈΠΎΠ½Π°Π»ΠΎΠ²
At the heart of any advertising is text. Dmitry Kot, a well-known copywriter and business coach, reveals how to write a strong selling text that will attract attention, arouse interest, reveal the benefits and convince you to buy from you. The book will help you understand how to identify dozens or hundreds of product benefits and present them convincingly.