Приправляя драйвом. Как сохранить азарт и энергию в бизнесе любого размера

Каждый день в мире появляется 137 тысяч новых бизнесов, но выживает лишь 10% из них — те, кто сохраняет дух стартапа даже через 20 лет от основания. Именно это помогло автору устоять в турбулентные времена и вывести корпорацию на новый уровень. Андрей Белянин – генеральный директор "ТАМАКИ" – упаковал свой 15-летний опыт российского предпринимательства в 15 глав-ужинов. На примере своей компании он раскрывает приемы, которые помогли отыскать энергию и драйв даже в самые кризисные времена.

Из этой книги вы узнаете:

• Почему вместо увольнения руководителя отдела продаж лучше собрать еще одну коммерческую команду.
• Как мотивировать сотрудников через принципы "невозвращения к проблеме" и "разнообразия по-русски".
• Как и зачем продавать идею ребрендинга своим же сотрудникам.
• Зачем лидеру давать своим факапам мысленный Оскар за лучшую роль.

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Seasoning with Drive: How to Maintain Passion and Energy in Any Size Business

Discover the secrets to sustaining the startup spirit and driving success in your business, no matter its size. In "Seasoning with Drive," Andrey Belyanin, CEO of TAMAKI, shares his 15 years of experience in Russian entrepreneurship, offering practical strategies to maintain passion and energy, even in the most challenging times.

Book Overview and Main Themes

This book explores the critical elements of maintaining a dynamic and energetic business environment. Belyanin uses real-world examples from his own company to illustrate how to overcome obstacles, motivate employees, and foster a culture of innovation. Key themes include:

• Cultivating a startup mindset for long-term growth
• Finding energy and drive during crises
• Motivating employees through innovative strategies
• Embracing failure as a learning opportunity

Target Audience and Reading Level

This book is ideal for entrepreneurs, business owners, managers, and anyone looking to inject more passion and energy into their work. The content is accessible and engaging, making it suitable for readers with varying levels of business experience. Whether you're leading a small startup or a large corporation, you'll find valuable insights and actionable advice.

Key Features and Benefits

• Practical Strategies: Learn proven techniques for motivating employees, fostering innovation, and overcoming challenges.
• Real-World Examples: Gain insights from the author's 15 years of experience as a CEO in the Russian market.
• Actionable Advice: Implement strategies immediately to improve your business's performance and culture.
• Inspiring Stories: Discover how to maintain passion and energy, even in the face of adversity.

Why Readers Should Choose This Book

In a world where most new businesses fail, "Seasoning with Drive" offers a roadmap for sustained success. Belyanin's unique perspective and practical advice will empower you to create a thriving and dynamic business that stands the test of time. If you're ready to reignite your passion and drive your business to new heights, this book is a must-read.