Price Management: Strategy, Analysis, Decision, and Implementation

Discover the definitive guide to price management, where leading global experts bridge the gap between rigorous theory and rich practical experience. This comprehensive book covers all aspects of price management, presenting both quantitative and qualitative pricing methodologies alongside innovative theoretical and practical developments.

A Holistic Approach to Pricing Strategy

Hermann Simon and Martin Fassnacht transcend traditional notions of "price theory" and "pricing policy" by introducing the concept of "price management." This symbolizes a holistic approach to pricing strategy and its practical implementation, emphasizing the importance of aligning price with value.

Key Features and Benefits:

• Comprehensive Coverage: Explore all facets of price management, from strategy to implementation.
• Practical Insights: Benefit from numerous real-world examples drawn from the authors' extensive research, consulting, and teaching experience across various countries.
• Four-Stage Process: Understand the price management process through its four key stages: strategy, analysis, decision-making, and implementation.
• Industry-Specific Applications: Learn how price management principles apply to diverse sectors, including consumer goods, industrial products, services, and retail.
• Cutting-Edge Topics: Stay ahead of the curve with discussions on technological innovations, including the internet, new sensor technologies, and emerging pricing models like fixed rates, freemium, pay-per-use, and pay-what-you-want.
• Emerging Trends: Delve into crucial topics such as new price metrics, big data, two-sided pricing systems, negative prices, the sharing economy, and innovative payment systems like Bitcoin.

Target Audience:

This book is essential reading for:

• Business Leaders: Gain insights into using price as a tool for sustainable growth and shareholder value creation.
• Researchers and Academics: Explore the latest developments in price management theory and practice.
• Students: Develop a strong foundation in pricing principles and strategies.

Why Choose This Book?

This book is more than just a theoretical guide; it's a practical encyclopedia for leaders who understand that price is not merely a means of generating short-term profit but a vital instrument for ensuring long-term, sustainable growth in shareholder value. Whether you're a seasoned executive, a dedicated researcher, or an ambitious student, this book will equip you with the knowledge and tools you need to excel in the dynamic world of price management. Elevate your understanding of pricing and drive your organization towards greater success.