Powering Content: Building a Nonstop Content Marketing Machine

Laura Busche, 2017

Overview

This hands-on guide helps you overcome marketing noise by teaching how to produce and manage impactful content that connects with customers. It offers practical strategies and tactics derived from business, design, and psychology.

The book provides a framework for telling your story through engaging copy, potent visuals, and striking design, all managed through efficient production processes. It details 10 essential steps to content success.

Who it's for

• Solopreneurs
• Startups
• Marketing managers
• Executives

Key features

• Content strategy: audience understanding, channel selection, brand themes, voice, and tone.
• Content creation: engaging formats, copywriting formulas, and templates.
• Content management: task organization, delegation, process optimization, and pattern reuse.
• Includes examples and exercises.
• 250 pages.
• Softcover binding.
• ISBN: 9781491963746
• Publisher: Wiley