Wow the Customer: Design Thinking for Creating Products Inspired by Real People

Creating exceptional customer experiences requires a systematic approach and the right set of tools. This book presents a proven methodology developed by experts at the Design Thinking Lab of the Higher School of Business at HSE University. It's based on the systematization of leading international practices and tailored to the specific challenges of understanding user needs in the Russian market.

Unlock the Power of Design Thinking

Discover how to leverage design thinking to build products and services that truly resonate with your customers. This comprehensive guide provides practical instructions, fillable templates, and actionable recommendations derived from years of successful application of customer-centric tools.

Who Should Read This Book?

This book is ideal for a wide range of professionals, including:

• Product Team Leaders
• Designers
• Customer Experience Experts
• Product Managers

Whether you're a seasoned professional or just starting out, this book will equip you with the knowledge and skills you need to create products that delight your customers and drive business success. The reading level is accessible to professionals with varying levels of experience in design thinking.

Key Features and Benefits:

• Practical Guidance: Step-by-step instructions and real-world examples.
• Fillable Templates: Ready-to-use templates to streamline your design thinking process.
• Expert Insights: Learn from the experience of leading design thinking practitioners.
• Customer-Centric Approach: Focus on understanding and meeting the needs of your customers.
• Improved Product Development: Create products that are more innovative, user-friendly, and successful.

Why Choose This Book?

In today's competitive market, understanding your customers is more critical than ever. This book provides a practical and proven framework for applying design thinking to create products that are truly inspired by real people. Don't just build products – build experiences that wow your customers and drive lasting loyalty. Invest in this book and unlock the power of design thinking to transform your business.