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By Π¨Π΅ΡΠΌΠ°Π½ Π.
Sherman L. 2020
Leonard Sherman analyzes the approaches of management classics like Michael Porter, Bruce Henderson, and Clayton Christensen, concluding that traditional management methods often fail to help companies overcome crises or achieve leadership. The author suggests adopting a "cat" strategy, offering examples of great products that bypassed direct competitive battles by being more cunning and creative, avoiding "dog fights" and challenging conventional management rules.