Почему уходят клиенты и как вернуть их обратно

Дэвид Аврин — успешный бизнесмен и маркетолог с двадцатилетним стажем — предлагает ненадолго отвлечься от роли большого босса и «пройти милю в мокасинах клиента». Опытный лектор и автор нескольких книг, он помогает рассмотреть ситуацию изнутри и извне, дает полезные рекомендации, пересыпая их поучительными историями и искрометными шутками. Взгляните на свой бизнес глазами потребителей: настолько ли он хорош, как вы о нем думаете? Почему клиенты уходят и не возвращаются? Чем удержать покупателей, избалованных обилием и качеством товаров и услуг? Как вернуть недовольных вместе с их деньгами?

Книга поможет владельцам бизнеса, топ-менеджерам и специалистам по работе с клиентами вывести качество сервиса в компании на новый уровень.

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Why Customers Leave and How to Get Them Back

Discover the secrets to customer retention and recovery with "Why Customers Leave and How to Get Them Back," a practical guide by seasoned businessman and marketing expert David Avrin. With over two decades of experience, Avrin invites you to step out of the boardroom and into the shoes of your customers to understand their perspective.

This book offers invaluable insights into why customers choose to leave and provides actionable strategies to win them back. Through engaging anecdotes, insightful observations, and proven techniques, Avrin helps you identify areas for improvement in your business and implement effective customer service practices.

Key Features and Benefits:

• Understand Customer Behavior: Learn the underlying reasons why customers defect and identify the warning signs of dissatisfaction.
• Implement Retention Strategies: Discover practical techniques to keep your customers engaged and loyal.
• Master Recovery Tactics: Develop effective strategies for winning back lost customers and turning negative experiences into positive ones.
• Improve Customer Service: Elevate your company's service standards and create a customer-centric culture.
• Boost Your Bottom Line: Increase customer lifetime value and drive revenue growth through improved retention and recovery efforts.

Target Audience:

This book is essential reading for business owners, top-level managers, customer service professionals, and anyone looking to improve customer satisfaction and loyalty. The content is accessible and applicable to businesses of all sizes and industries.

Why Choose This Book?

In today's competitive marketplace, customer retention is more critical than ever. "Why Customers Leave and How to Get Them Back" provides a comprehensive and practical approach to understanding and addressing customer churn. With Avrin's expert guidance, you can transform your business into a customer-centric organization that attracts, retains, and delights customers for years to come. Don't let customers slip away – equip yourself with the knowledge and tools to keep them coming back!