Why Digital Transformation Fails and What to Do to Make It Work

Everyone agrees on the disruptive power of digital technologies. Any company that wants to be successful needs to become digital. However, the digitalization process is not easy: 70% of companies fail in this endeavor. This book offers a practical guide to navigating the complexities of digital transformation and achieving lasting success.

Unlock the Secrets to Successful Digital Transformation

Tony Saldanha argues that the main reason for failure is the lack of clear goals and discipline. In his book, he presents a five-step model of digital transformation that will help you embed changes into the DNA of your company. Learn how to avoid common pitfalls and build a digital-first organization that thrives in the modern landscape.

Who Should Read This Book?

This book is essential reading for:

• Business leaders and executives responsible for driving digital transformation initiatives.
• IT professionals seeking to understand the strategic implications of digital technologies.
• Managers looking to improve their company's digital capabilities and competitiveness.
• Anyone interested in learning how to leverage digital technologies to achieve business goals.

The book is written in a clear and accessible style, making it suitable for readers with varying levels of technical expertise.

Key Features and Benefits:

• A Proven Five-Step Model: Implement a structured approach to digital transformation that minimizes risk and maximizes results.
• Real-World Examples: Learn from the successes and failures of other companies that have undergone digital transformation.
• Actionable Insights: Gain practical advice and strategies that you can implement immediately in your own organization.
• Clear and Concise Language: Understand complex concepts without getting bogged down in technical jargon.
• Transform Your Company's DNA: Embed digital thinking into every aspect of your business.

Why Choose This Book?

Don't let your company become another statistic in the digital transformation failure rate. This book provides the roadmap you need to navigate the challenges and achieve lasting success. Tony Saldanha's expertise and practical insights will empower you to build a digital-first organization that thrives in the age of disruption. Invest in your company's future and order your copy today!

Quotes from the book:

"I sincerely believe that every change is an opportunity, and if we proceed from this criterion, then digital transformation represents an opportunity of historical proportions."

"Digital technologies free people from tedious physical labor, giving them the opportunity to apply their skills in more profitable areas. As with any powerful new technology, there is always the danger of its destructive impact. How much the positive side of 'digital' will prevail depends only on ourselves."

"The struggle for prosperity in the era of the fourth industrial revolution will not be easy, but it is possible to win this battle. My experience at Procter & Gamble shows that the depressing statistic of 70% failures is not a death sentence. We need to work, because the goal is worth it."